A day in the life of Sian Webster, SEO Executive
Say hello, this month, to one of our newest SEO executives to talk technical, tail-lights, and the pleasure of a varied workload
Briefly describe your role:
As Organic Search Executive my role consists of auditing new client’s websites to check for possible SEO improvements and opportunities. These audits involve reviewing 5 key areas including; Google Analytics, Google Search Console, Technical SEO, Content SEO, and Link Profile Analysis. After these audits are carried out, I am able to establish a workflow going forward which will ensure client’s websites reach their full potential.
What does a typical day on the SEO team involve?
As a relatively new member of the team, my days so far have consisted of checking emails for any immediate actions, then working through the aforementioned audits on a various number of our new client’s sites. There may be instances where I’ll need to meet with an Account Manager to discuss the progress of the audit process and any other opportunity relating to the client’s site.
Once a week, the SEO team meet up for an hour or so to discuss industry relevant news, progress with clients and other general news to ensure continuity across the level of knowledge and understanding we have within the team – it is a great chance to learn and develop within the ever-changing landscape of SEO.
Which other teams do you interact with the most?
So far, apart from my own team of course, I interact mostly with the Account Managers who remain the key point of contact for our clients. Going forward, once I have more clients within my repertoire, I’d imagine that I would need to interact with most, if not all teams within the business.
What do you most enjoy about your job?
I really enjoy being within a team of like-minded people. My background is predominantly within an in-house, head office setting, so I would often be the only person within my field. The SEO team are a great bunch of people with a varied skill set, each of them has experience in different areas, so there is always an opportunity to learn and develop your own skill set. Having previously worked within the travel and retail industries it is a breath of fresh air being able to work with a plethora of industries.
Do you have a claim to fame?
I represented Wales from the age of 11-17 in women’s football; I also played for Manchester United Ladies FC and Liverpool Ladies FC before getting a scholarship to play Women’s Collegiate Soccer in America within the NCAA division. My actual claim to fame was getting pulled over by an American police officer for having a faulty break light and being let off because he recognised who I was – I didn’t even have to put on my best British accent… it was amazing.