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Introducing feedTRAX™

Over the next few weeks we will be announcing each of our new custom built tools to give you a bit of an insight into each and highlight the potential these tools have to further the interests of your brand

The first of the new technologies we’ll be looking at is feedTRAX™ – a tool like no other we’re aware of in the industry. This piece of superb in-house software development is designed to dynamically optimise your product feed, allowing you to ensure your target audience only sees your most relevant stock.

Ensuring that your product feed is in the best possible condition before it reaches Google’s Merchant Centre, feedTRAX™ can improve user experience, drive down the costs of and increase sales from your Google Shopping campaigns.

feedTRAX™ has been designed to optimise any and every part of your feed, such as:

    • Product titles: prioritising important information to avoid harmful truncation.
    • Feed structure: renaming, combining and adding required fields to avoid disapprovals
    • Merchant promotions: map promotions to given subsets of your feed – such as shipping details.
    • Custom labels: to allow an effective Google Shopping campaign structure.
    • Many more: which can be found the feedTRAX™ product page.

Combined with our award winning Google Shopping campaign management, feedTRAX maximises our ability to effectively bid for keywords and showcase your best selling products for each term. This is why our clients enjoy an average 69% increase in revenue and 31% increase in ROI when employing feedTRAX™.

We’re extremely proud of this latest addition to a long history of industry innovation, it gives us the flexibility to apply optimisation rules to all products in your feed, and for that feed to update dynamically.

Want to take advantage of this new tool, but don’t have an existing shopping feed? We can do that too! Why not contact us to see what we can do for you.

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