#MediaMonday – A Guide to International Content Marketing
International content marketing is all about identifying the right channels, platforms and the cultural identities of each nation. Our latest #MediaMonday explains all…
In an ever changing world, where real time communication is just a click away, knowing your audience and your content marketing strategy can be the difference between a great campaign and a mediocre one. But, with content now having a place on the global landscape, businesses need to think more closely about their international content marketing strategies.
Our Search Marketing Strategist, Gino De Blasio spoke about this content marketing conundrum at our Benchmark Search conference earlier this year. With the rise of technology, social awareness through media platforms and unique outreach strategies across the globe, international content marketing is an integrated approach to wider digital marketing.