Insights

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Google’s Webmaster Guidelines: What the updates mean

The latest updates to Google's Webmaster Guidelines, which are designed to give greater clarity to site owners about what Google is looking...

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Google to attempt to combat extremism and radicalisation

With increased acknowledgement from world governments that much of the radicalisation that takes place does so online, Google’s own Doctor...

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Click appointed by Oxfam

We're delighted to announce we're working alongside Oxfam on an organic search project Oxfam has selected Click Consult to deliver...

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PPC Calculations

There are some key calculations involved in judging whether a PPC campaign has been a success - and though some...

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RAR rankings name Click Consult the 7th Best Agency in the North West of England

In a top 100 dominated by the South-East and specifically London, there are some areas of the North holding their...

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Conversion rate optimisation 101

Your website could be working harder and making even more profit. Even if you’re happy with your current conversion rate,...

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Click Consult appointed by etyres and truprint

Truprint & etyres join our growing client list

We've started 2016 on a high, having won two new household-name clients: etyres (SEO) and Truprint (PPC) Click Consult has been selected...

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A guide to hiring a PPC agency

A guide to hiring a PPC agency

There’s a lot more to PPC (pay per click) than simple text ads. It's a specialism in its own right...

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Facebook introduces organic audience targeting

If you've been a victim of the dwindling organic reach that has become a major issue for marketers on Facebook (us...

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Writing effective ad copy

As we’ve been dealing with PPC ads in the blog lately, we’ve received a number of questions regarding the theory...

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Wheels coming off eCommerce

5 ways to avoid eCommerce failure

Although eCommerce is a vital part of business in the modern online world, there are a few things you need...

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Best practices for: AdWords

The manner in which Google determines the position of paid advertisements is sometimes tough to grasp, so here we’ll discuss...

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Google Panda: Clearing up misconceptions

With the news that it's now part of Google's core algorithm, TheSEMPost.com has examined Panda in depth, in a post...

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Jargon 101: bringing the outside in

Jargon gets a bad name – but is it all bad, or is there something about jargon and industry specific...

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