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Case Studies.
Chill Insurance

This infographic was a key part of our Driving Me Crazy blogger outreach campaign for Chill Insurance, one of Ireland’s leading motor insurers


The content was crafted to give serious insights and food for thought around driving safely, but also in a manner that contained humour and accessibility.

The infographic was based around an online survey we carried out among Irish drivers to explore different driver behaviour, which was carefully designed to appeal to target segmented blogger demographics and their audiences.

The creative and visually striking artwork engages with the blogger and their audience in a way that is relatable and also highlights local brand relevance.


Irish Driving Habits infographic for outreach search marketing