FESTIVE LIGHTS

How we helped

Impressed by Click Consult’s focus on KPIs and data-driven insights during initial discussions, Festive Lights asked us to undertake a range of tests on their current website through conversion rate optimisation (CRO).

First of all, we worked with them to choose testing ideas based around priority and profitability, deciding that their Christmas category pages and basket pages had the most scope to maximise returns and ensure a seamless customer experience.

We then worked with Festive Lights and their design agency to make sure all new designs were tested and proven before implementation.