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Resources.
Whitepapers & eBooks

Search marketing is constantly evolving and so are we.

Here at Click Consult, we know how important it is to stay as well-informed as possible. That’s why our experts have produced a range of industry-leading search marketing whitepapers and eBooks for you to download and enjoy.

As you navigate the site you will a host of resources from troubleshooters and checklists to beginner’s guides and glossaries.

The research that we conduct and the industry sector and search marketing insights which we offer, have received high praise.

All of our eBooks are continually reviewed and updated to make sure they pass on the best possible information. This section of the site is the perfect place to find out about all aspects of paid search, organic search, content marketing, conversion rate optimisation and social media.

SEO-uncovered-technical-250x2501

Advanced Guide to Organic Search – Technical On-Page SEO

eBook

In our quest to help your brand conquer the SERPs, we're lifting the lid on how to ensure you're 'technically correct' with this advanced guide to technical SEO.

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SEO Optimisation – Scalability for Large Websites

eBook

If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.

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SEO Uncovered – An Advanced Guide to Organic Search

eBook

In our quest to help your brand conquer the SERPs, we're lifting the lid on how to build an organic search (SEO) strategy

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personalising search marketing

Personalising Search Marketing

The Drum Supplement 2016

Marketing has entered the age of personal, bespoke experiences - and personalisation is an area where search marketing truly excels

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5 Pillars of Online Success This Christmas

Five Pillars of Online Success This Christmas

eBook

People who search are a particulary valuable audience, particularly during the festive season. Here's how to target them.

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Traffic Drop Troubleshooter-250x250

Traffic Drop Troubleshooter

Troubleshooter

Noticed a drop in traffic? Worried about a penalty? Follow our decision tree to find out.

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5 pillars of outreach eBook

5 Pillars of Outreach

eBook

Find out how to leverage influencer relationships to reach relevant audiences, create a buzz around your brand and develop quality inbound links

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Competitor Benchmarking for SEO 250x250

Competitor Benchmarking for SEO

eBook

Keeping a close eye on your current and potential competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further

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Googles URL builder ebook

Google’s URL Builder

eBook

Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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SBCM blog listing

The Science Behind Content Marketing

eBook

Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

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RTB eBook download

A Beginner’s Guide To Programmatic Advertising and RTB

Beginner's Guide

A Beginner's Guide To Programmatic Advertising and Real-Time-Buying' looks to take the mystery out of the much misunderstood processes of programmatic advertising and real-time-buying.

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5 pillars of ecommerce

5 Pillars of eCommerce

eBook

Packed with useful, simple and effective digital marketing techniques to help you maximise the profitability of your eCommerce site

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CRO glossary square image

Conversion Rate Optimisation (CRO) Glossary

Glossary

Learn how to speak CRO with our comprehensive conversion rate optimisation glossary, which covers everything from A/B testing to USPs

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CRO ebook download page header image

A Simple Guide to Conversion Rate Optimisation (CRO)

eBook

Turn more website visitors into customers with the tried-and-tested CRO processes we show you in our eBook

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PPC Glossary

PPC Glossary

Glossary

Whether you're new to PPC or have a wealth of experience, you'll find all the terms you need right here. From 'accelerated ad delivery' to what makes a 'visitor' and everything in between.

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SEO Glossary

SEO Glossary

Glossary

New to SEO or an old hand, you'll find definitions of all the terms you need right here.

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Google's Algorithm Preview

A Beginner’s Guide to Google’s Algorithm

Beginner's Guide

Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.

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SEO Toolkit

SEO Toolkit

Toolkit

Ever wanted to know what your site could achieve with the help of a leading search marketing agency? Now you can find out with the assistance of Click Consult's comprehensive SEO Toolkit.

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Insights for the Hotel and Leisure Industries

eBook

How to compete in an industry where customers demand multi-channel, multi-device experiences.

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A Beginner's guide to data-driven SEO

A Beginner’s Guide to Data-Driven SEO

Beginner's Guide

Let data drive your future SEO strategies with the help of our beginner's guide.

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The Drum Supplement

Performance-Driven Search Marketing

The Drum Supplement 2015

Produced in association with The Drum, Click Consult provides you with the blueprint for success

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SEO-checklist-header

SEO Checklist

Checklist

Play 20 questions with your SEO strategy using this helpful checklist

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Content marketing eBook

Content Marketing eBook

eBook

Learn to use content marketing to generate qualified leads cost-effectively

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Simple Guide to Organic Search (SEO)

A Simple Guide to Organic Search (SEO)

eBook

An introduction to organic search (SEO) and what you can do to improve your site's performance

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Paid Search Optimisation Checklist

Paid Search Optimisation Checklist

Checklist

25 questions to help you make the most of any PPC campaign

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Campaign Outreach Process Document

Campaign Outreach Activity

eBook

How campaign outreach can take your outreach activity to the next level

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Link Auditing, Removal & Recovery

eBook

Overcome Google penalities and Penguin-proof your site

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Puzzled By Search Drum Supplement

Puzzled By Search Marketing?

The Drum Supplement

Puzzled by search marketing? Let our supplement produced in association with The Drum help you out

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Build Clean, Build Organic eBook

Build Clean, Build Organic

eBook

Linking strategies for a clean, organic website

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18 marketing tips for the legal sector search marketing ebook

18 Search Marketing Tips for the Legal Sector

eBook

Boost your revenue with our search marketing tips for the legal sector

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