Campaign outreach allows you to extend the reach and impact of your content and brand by having it featured on relevant third party blog sites.
It’s a great inbound marketing strategy, and it can also boost your organic search visibility (SEO) when bloggers with trusted and established sites (ie, those with a high domain authority/DA) link back to your site.
We are always refering to the 5 core principles of successful outreach campaigns, and believe in a strategy which includes:
- The need-to-know info on earning high quality links
- Identifying the right people to reach out to
- How to build relationships, not just contacts
- Making your brand resonate with your target community
- How to add value with your outreach content
Outreach is a strategic marketing exercise, which involves forging relationships with influential bloggers, capturing data, creating and distributing high quality, shareable content and amplifying its reach through social and ‘earned media’.
There are benefits for both parties: the blogger receives high quality content bespoke to their own and to their audience’s needs. For you, the exchange of content helps to boost awareness of your brand and strengthens your website’s organic search (SEO) profile by creating strong, natural backlinks.
Otherwise known as ‘influencer marketing’, outreach has grown in importance as part of an ethical link building strategy, largely as a consequence of Google algorithm changes designed to clamp down on other, less reputable link, building techniques.
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