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Outreach

Campaign outreach allows you to extend the reach and impact of your content and brand by having it featured on relevant third party blog sites.

It’s a great inbound marketing strategy, and it can also boost your organic search visibility (SEO) when bloggers with trusted and established sites (ie, those with a high domain authority/DA) link back to your site.

We are always refering to the 5 core principles of successful outreach campaigns, and believe in a strategy which includes:

  • The need-to-know info on earning high quality links
  • Identifying the right people to reach out to
  • How to build relationships, not just contacts
  • Making your brand resonate with your target community
  • How to add value with your outreach content

Outreach is a strategic marketing exercise, which involves forging relationships with influential bloggers, capturing data, creating and distributing high quality, shareable content and amplifying its reach through social and ‘earned media’.

There are benefits for both parties: the blogger receives high quality content bespoke to their own and to their audience’s needs. For you, the exchange of content helps to boost awareness of your brand and strengthens your website’s organic search (SEO) profile by creating strong, natural backlinks.

Otherwise known as ‘influencer marketing’, outreach has grown in importance as part of an ethical link building strategy, largely as a consequence of Google algorithm changes designed to clamp down on other, less reputable link, building techniques.


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Influencer Marketing Cheat Sheet

Cheat Sheet

The secrets to successful collaboration with online influencers

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SEO-Uncovered-C4-Relationships-ebook

Advanced Guide to Organic Search – Relationships

eBook

Often overlooked in favour of various techniques and hacks, relationships are an undervalued asset to any brand or search marketing professional. Find out why - and how to build them...

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Making a business case for search marketing

Making a Business Case for Search Marketing

eBook

6 common objections and how to respond. Every year we're asked the same things - as budgets are allocated - how can a marketing department justify the necessity of search. Here's how...

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Social Outreach Resource Image

A Beginner’s Guide to Social Outreach

Beginner's Guide

Social outreach is about more than just amplification, it's about building relationships that will have lasting benefits for your brand. Find out how to do it.

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understanding your digital audience eBook image

Understanding Your Digital Audience

eBook

The growing complexity of today's customer journey means that understanding your audience is a vital first step towards a successful search marketing strategy

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5 pillars of outreach eBook

5 Pillars of Outreach

eBook

Find out how to leverage influencer relationships to reach relevant audiences, create a buzz around your brand and develop quality inbound links

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Googles URL builder ebook

Google’s URL Builder

eBook

Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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SBCM blog listing

The Science Behind Content Marketing

eBook

Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

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Why Search Marketing is Marketing

eBook

Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.

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Link Building through outreach ebook

Link Building Through Outreach

eBook

What is outreach and how can you use it to boost your website's success?

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