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Performance-Driven Search Marketing

Click Consult presents ...

Performance-Driven Search Marketing

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In association with leading marketing magazine and two time winner of the AOP ‘Editorial Team of the Year Award’ The Drum, Click Consult has produced a seminal industry supplement featuring articles from its in-house team of highly experienced specialists on topics ranging from Organic Search (SEO) to Paid Search (PPC) and Campaign Outreach

Released to The Drum’s 30,000+ print circulation and available on-line to many more, the supplement promises to deliver a host of in-depth industry insights to help bring brands and agencies across the country up to speed with best practice and help them prepare for the coming year in digital marketing.

CONTENTS

3// A message from: Matt Bullas
4// Patterns of Search – If you believe that the same basic SEO strategy can be applied successfully to different industry sectors, businesses or campaigns, you could be making a costly mistake.
5// Case Study: LloydsPharmacy Online Doctor
6// Content and Outreach, Earned Media – While digital marketing technology continues to advance, great original content remains the most important tool at the disposal of marketers.
8// Case Study: Monster Supplements
10// Technical On-page SEO – Creative, content-driven search campaigns may be the ‘hot’ part of SEO right now, but they need a solid foundation of technical on-page SEO to achieve their full potential.
12// Case Study: Julian Charles
13// Programmatic Display – The marketplace for programmatic display advertising has evolved significantly over the past 18 months, making it an attractive option to more businesses than ever before.

Digital marketing has become a vital part of businesses across all industries and Click Consult is delighted to be able to offer the benefit of its extensive experience across all areas of search marketing in conjunction with such a highly respected, award winning industry news outlet. We hope you enjoy reading it as much as we have bringing it all together.

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