At Click Consult, we’re committed to helping you achieve search marketing excellence. With this beginner’s guide we look to give you everything you need to establish data-driven strategies for any SEO campaign.
The term ‘data-driven’ refers to the practice of accumulating and analysing qualitative and quantitative data for use in the development of strategy. Data-driven SEO, therefore, is the process of using this data as a central part of strategy development – from keyword strategies to demographic targeting.
Though data has always been a part of strategy development, it has often been a sub-section, or an afterthought in the process – a method of reviewing a campaign, for example. Letting the data drive, however, makes the results of research central to the development of strategy – whether this is in keyword selection, content creation, platform use and presence, or any other part of a brand’s marketing strategy.
This process allows brands to remove many of the elements of chance from their marketing process, allowing them to act proactively rather than retroactively when judging the success of campaigns and amending practices.Investigation, Interpretation, Implementation
Allow us to guide you through the process of establishing a data-driven approach to your brand’s SEO strategy with our comprehensive but easy-to-follow guide. Learn how to:
- Create buyer personas
- Develop keyword strategies
- Review your own performance
- Choose and analyse your data
- Establish your niche
- Interpret data and create useful reports
- Conduct competitor research
- Implement your strategy
Data-driven SEO can be separated into three ‘I’s, or three pillars if you will. Though each of these stages is complicated in its own way, the cycle of investigation, interpretation, and implementation is an easily memorised loop that conveys the core principles of data-driven SEO.
Investigation is satisfying curiosity.
Interpretation is developing understanding.
Implementation is taking action.
If you can commit to this process, you’re pretty much guaranteed to get results – to paraphrase JFK, ‘not because it is easy, but because it is hard’. The degree of dedication that causes you to pursue the next level for your brand will be precisely what delivers success in data-driven SEO.