The way people research their travel options, book a break, select a restaurant or choose how to spend their precious leisure time has evolved. Customers now expect brands to deliver a personalised, multi-device and multi-channel experience, wherever they are and whenever they choose.
Rapid technological change means users embark upon a digital journey before even deciding upon the type of leisure activity or hotel they’d like to travel to.
According to Google, 83% of leisure travellers and 76% of business travellers plan their trips online; of these, 95% use search engines to locate and book hotels.
This process of researching, selecting and booking a break has evolved from brochures and high street travel agents to multi-channel, multi-device experiences. Conventional business models in the hotel and Ieisure industries are being challenged by new online entrants to the market as well as established peers.
Your customers are leading the way in driving technological change and expect to be able to interact with your brand on a personalised, multi-channel basis.
This can create a lot of challenges, but also opportunities to differentiate your business and help set the agenda. You need a business strategy for the digital age that provides users with what they want, when they want it.
This eBook will show you how enhance your online visibility to attract visitors, increase brand awareness, convert leads and increase your return on investment.
What does it cover?
Our eBook tackles the key aspects of marketing to the always-on generation of consumers, in the context of the challenges and opportunities faced by businesses in the hospitality industries.
- How to make your brand’s content stand out
- Keywords & other search visibility (SEO) tips
- Inbound marketing opportunities
- Website design & navigation advice
- Ensuring a mobile-friendly experience
- Driving conversions with social proof