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Puzzled By Search Marketing?

Puzzled By Search Drum Supplement
Discover the most effective search marketing trends in this exclusive publication, produced in association with The Drum Magazine, which features interviews with a selection of our talented team members, thought-provoking digital marketing articles and insightful case studies


Circulated in print to over 30,000 and available on-line, this supplement aims to provide in-depth industry insights, helping to bring brands and agencies all over the United Kingdom up to speed with industry best practice while helping them to prepare for what the coming year in digital marketing has in store.


CONTENTS

3// Interview: Matt Bullas – Matt talks about what led him to search marketing and Click Consult’s core principles.
5// Inbound Marketing – The art of inbound is discussed, along with a graphic detailing important stages.
6// Organic Search – Chris Norton explains why correctly interpreting customer and market data is key to quality content.
7// Case Study: Landmark London – Raising the online visibility of one of London’s most prestigious hotels.
8// Paid Search – Alan Reeves details the expanding universe of paid search (PPC).
9// Case Study: Virgin Balloons – Helping the UK’s largest passenger hot-air balloon carrier to target specific locations with online advertising
10// Link Auditing, Removal & Recovery – Link auditing and removal – it’s time to clean up your act!
12// Content, Outreach & Social – Gino De Blasio explains why a well-planned and professionally executed outreach strategy is crucial to modern SEO.
14// Semantic Markup – If you’re looking for an ethical ‘quick win’, semantic markup could be your best move.


We all know how important search marketing is becoming to all industries across all sectors and Click Consult is happy to be able to offer advice and guidance to anyone who might need it, especially in conjunction with such a high profile marketing resource. We at Click Consult hope you enjoy the read and, as ever, if there’s anything else you want to speak to us about, contact us today!

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