Social advertising has several advantages over media buying for other channels…
For a start, you can immediately see at a glance who’s engaged with your ads and patterns in performance, as each platform has built-in analytics, allowing you to refine your approach.
You have a great deal of control of the management of your campaigns and can target very specific demographics, which means you reach a highly relevant audience.
Ultimately, the best platform (or combination of platforms) to choose for paid search will depend on your own particular business and your marketing objectives.
This eBook covers the how-to and why-to of social advertising for the following platforms: