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Case Studies.
Chill Insurance ‘Irish Drives’

Chill Insurance Content Marketing Campaign
Building on the success of previous endeavours, Click Consult and Chill.ie asked bloggers for a tour of the Republic of Ireland’s most beautiful drives for a bespoke eBook aimed at creating links and raising visibility


About Chill Insurance

Chill.ie is one of Ireland’s leading insurance online brokers, with an ethos of providing the right policy at the right price.

Irish Drives

Building on the success of previous endeavours, Click Consult and Chill.ie created an Irish Drives eBook series aimed at creating links and raising visibility.

As part of this content marketing campaign five eBooks were created, each looking at various driving routes around Ireland – based on influencer opinion and survey data.

The influencers and businesses that provided details for the eBooks were also asked to write a post about their favourite driving routes in Ireland, which was then shared, on their social channels. This helped celebrate Ireland’s history, heritage and strong culture to show how accessible it is to explore by car. Blog posts for each eBook, which feature on the Chill Insurance website were created. Having an associating blog post for each campaign provides a landing page that can be linked to for more information.


Discover Ireland's Musical Drives Content Marketing Campaign eBook

The Irish Drives concept appealed to a range of influencer groups including travel, lifestyle and family. The outreach and digital PR teams shared the concept with the identified influencers, which resulted in over 157 links to chill.ie from high DA (Domain Authority) websites.

Results

The Irish Drives concept appealed to a range of influencer groups including travel, lifestyle and family. The outreach and digital PR teams shared the concept with the identified influencers, which resulted in over 157 links to chill.ie from high DA (Domain Authority) websites.

There were over 2000 mentions to Chill Insurance, which resulted in 3.8million impressions.

Chill Insurance Irish Drives Campaign Results

The campaign also managed to secure coverage on a range of high end publications, including:

Joe.ie

Joe.ie Chill Insurance Campaign Placement

Her.ie

Chill Insurance Her.ie Campaign Placement

Galway Tourism

Galway Tourism Chill Insurance Campaign Placement

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