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Case Studies.
JJB Sports

JJB Sports case study - logo

How we increased the sports retailer’s paid search ROI by 230% in the first three months of managing the account and seamlessly aligned campaigns with their fast-moving online inventory 


About JJB Sports

Click Consult began managing JJB Sports’ paid search (PPC) campaigns in December 2009.  Part of their brief was to work to a set ROI with their budget and also to avoid bidding on any brand key terms. This made performance metrics on ROI a challenge, but one that we were confident to take on.


How we helped

One of the biggest challenges was ensuring we didn’t waste budget by advertising products that were out of stock on JJB Sports’ website. Another challenge was managing additional product categories that were added to the site, so we set up an arrangement whereby new products were added to the campaign on notification.

In order to maximise revenue and increase ROI, our strategy combined search funnels, keyword research, PPCdisplay campaigns and conversion rate optimisation (CRO).


JJB Sports PPC case study

Results

We had instant success achieving a 192% increase in ROI after 3 months. Year on year, we delivered the following improvements to JJB Sports’ PPC campaign:

27.4% Increase in clicks from only 7.8% increase in spend
62.7% Increase in CTR through keyword targeting
100.39% Increase in revenue
60.29% Increase in direct traffic
39.76% Increase in brand searches resulting in organic traffic

Comparing performance in the first 3 months of Click taking over the account with the same 3 months in the previous year when JJB Sports was with a different agency, we delivered the following benefits:

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