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Case Studies.
Kwik Fit

This highly visual eBook formed the basis for a blogger outreach campaign, launched to coincide with the wider strategy for Kwik Fit in a bid to generate brand exposure. The campaign targeted a wide variety of bloggers across many communities. The bloggers were asked to name their favourite road trips in Europe and highlight the benefits of undertaking such trips. Kwik Fit’s message was to show the beauty of Europe whilst piggybacking on the idea that you have to prepare your car and make sure you are using/exploring their wide range of products.

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