In October 2014, Click Consult was asked by Monster Supplements to find a creative and engaging way to bring new customers to their site whilst developing a brand proposition that could stand the test of time
Kickstart 2015 was created with a specific focus, tapping into a wide community of people wanting to make a health change after the Christmas holidays where indulgence has become a well known trait. We understood from customer research and personal experiences within Click Consult that January is a time for change, and our Kickstart 2015 campaign was an opportunity to tap into that need of the consumer.
But we went one step further. We appreciated that change can take place at any time, so we developed a strong creative and thought leading piece of content marketing that would resonate with a wider audience for a longer period of time; after all, changing your diet or the way you train doesn’t just happen in the January window.
Monster Supplements helped provide expert analysis whilst our team of Outreach professionals tapped into the blogger community to find health professionals that would add their knowledge, experience and in some cases, recipes using supplements which fed back into the our clients proposition.
Popular with the health and fitness community, our Kickstart 2015 Campaign has seen it shared across different communities multiple times, helped develop SEO visibility and provide a strong core brand message that has kept Monster Supplements at the sharp end of the health supplements industry.