We developed an exceptional PPC campaign for the photo-printing specialists, delivering ROI of over 355% by dramatically increasing conversion rate and conversion value
We analysed Truprint’s PPC activity, scrutinising each element in detail to determine what optimisation techniques we could apply at a micro, as well as macro level, to improve overall performance and the help the account to run more smoothly.
In additional to optimising Truprint’s existing Google Shopping Campaign, and launching Bing Shopping and dynamic remarketing our PPC team’s Premier Google Partner Status allowed us to whitelist Truprint for a range of exclusive Google beta features that have had a significant impact and placed Truprint a step ahead of their competitors.
We used our proTRAX tool, part of a suite of software developed by our in-house specialists, to allow us to distribute budget across campaigns and channels in the most efficient way, to ensure Truprint got the best possible return for their budget.
Watch our Truprint success story brought to life in this short film: