Articles about
101
101 – Programmatic advertising
Programmatic advertising accounted for 70% of all digital display ad spend in 2018, and is predicted to rise to 90%…
Read Now- Category: Paid Search, Display Advertising, PPC, 101
- Tags: paid search, PPC, programmatic advertising, real-time bidding (RTB)
101 – How Facebook’s latest algorithm changes will impact marketers
Facebook has announced two News Feed algorithm updates aimed at keeping users engaged and active by offering even more relevant…
Read Now- Category: Social Media, Industry News, 101
- Tags: social media, facebook, social media marketing
101 – The rise and power of social influencers
It seems that, everywhere you look online, there are people sharing posts and commenting on a wide range of issues…
Read Now- Category: SEO, Social Media, 101
- Tags: social media, twitter, Click Consult, seo, social media marketing
101 – Creating reports, using filters and segmentation in Data Studio
As with all of my articles on Data Studio, this results from me having to try to do something, not…
Read Now- Category: SEO, Organic Search, Data & Analytics, PPC, How To, 101
- Tags: seo, Analytics, data studio, reporting, Google Data Studio
101 – Understanding Google’s Quality Rater Guidelines
Keeping an eye on Google’s Quality Rater Guidelines is really important if you want your website to perform well on…
Read Now- Category: SEO, Organic Search, 101
- Tags: on-page seo, user intent, Quality Rater Guidelines, Page quality, on-page content
Discovering search terms in Search Console – 101
While you can spend as long as you like attempting to rank for keywords you want consumers to find you…
Read Now- Category: SEO, Data & Analytics, 101
- Tags: search, seo, search console, search terms, queries report
Importing social follower numbers into Google Sheets – 101
This blog was due last week. Also, it wasn’t this blog – in actual fact, trying to piece together this…
Read Now- Category: 101
- Tags: analysis, Analytics, competitor research, google sheets, pulling data from social media, report automation
101 – big content – the time is now
2018 is a time for change. As we’re sure you’ve heard, many businesses are scrambling for market share and by…
Read Now- Category: 101
- Tags: content, content marketing, seo, Search marketing
101 – What does ‘bounce rate’ mean and how does it affect SEO?
Bounce rate is one of the most useful, but often misunderstood, metrics in web analytics. Here we explain the basics…
Read Now- Category: SEO, Organic Search, 101
- Tags: seo, landing pages, bounce rate
