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Health & Pharma

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Health & Pharma


E-cigs: Whose search visibility has gone up in smoke?

The UK’s smoking ban helped to launch this industry and create one of the most competitive and complex markets for SEO practitioners to participate in, particularly as e-cig brands are barred from placing ads on Google…

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Crunch time: is the gym equipment industry free of Penguin?

A few years ago, the world of SEO was a simpler place. The basic formula was “backlinks + content = £££!”. After the launch of Penguin updates, the game has somewhat changed. How have the leading gym equipment companies fared? Dave Gossage investigates…

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