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PPC Uncovered: An Advanced Guide to Paid Search.

PPC Uncovered: An Advanced Guide to Paid Search (PPC)

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Strategy

It’s not all spreadsheets and calculations – PPC requires all the creativity and planning of strategy necessary to all of digital marketing.


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Tech, Tools and Data

Paid Search (PPC) platforms have been growing and enhancing their offerings for more than a decade, it can be quite confusing. That need not be the case.


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Creativity

Paid Search (PPC) is as close as search marketing gets to mathematics – but that doesn’t mean you don’t need creativity!


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Analytics and Measurability

Paid Search (PPC) is a branch of marketing that has a lot of data at its fingertips – but the real skill is making the most of it.


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