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PPC Uncovered: An Advanced Guide to Paid Search [REMASTERED].

PPC Uncovered: An Advanced Guide to Paid Search (PPC) [REMASTERED]



It’s not all spreadsheets and calculations – PPC requires all the creativity and planning of strategy necessary to all of digital marketing.



Paid Search (PPC) is as close as search marketing gets to mathematics – but that doesn’t mean you don’t need creativity!

PPC Uncovered Tools, Tech and Data

Tech, Tools and Data

Paid Search (PPC) platforms have been growing and enhancing their offerings for more than a decade, it can be quite confusing. That need not be the case.


Analytics and Measurability

Paid Search (PPC) is a branch of marketing that has a lot of data at its fingertips – but the real skill is making the most of it.

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