PPC Uncovered: An Advanced Guide to Paid Search (PPC) [REMASTERED]
It’s not all spreadsheets and calculations – PPC requires all the creativity and planning of strategy necessary to all of digital marketing.
Paid Search (PPC) is as close as search marketing gets to mathematics – but that doesn’t mean you don’t need creativity!
Tech, Tools and Data
Paid Search (PPC) platforms have been growing and enhancing their offerings for more than a decade, it can be quite confusing. That need not be the case.
Analytics and Measurability
Paid Search (PPC) is a branch of marketing that has a lot of data at its fingertips – but the real skill is making the most of it.