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Content Marketing

Problems are a content marketer’s best friend – because helping customers to solve them is a basis for offering useful content that provides tangible added value and a satisfying customer experience.

Now that audiences are faced with more choices than ever before, brands need a more sophisticated approach to stand out from the competition – and relevant, consumable content marketing resources are the new currency to fulfil this.

Content marketing is the concept of creating materials of the highest quality, that are totally unique and that will attract and then engage with audiences online. If you want to make sales and turn your leads into transactions, then you have to undertake a strategy that balances the information that the consumers receive, so that they are drawn to ask questions, look a little deeper into the products and ultimately become a customer.

Identify the problems and challenges faced by your audience: what do they feel is holding them back from achieving success, or stopping them from reaching their goal? Identify how to provide them with information that offers a solution or a means of improving their circumstances, and you’ve unlocked the basis of your content marketing strategy.

You’re not haggling for a sale or commitment at this point, but acknowledging that you understand their needs and providing tangible evidence – a taster – of your brand’s expertise and capability.

Our content marketing tools provide with the know-how to:

  • Create a voice for your brand and tell your story
  • Identifying relevant topics to garner engagement
  • Offer real value
  • Cultivate relationships
  • Be where your audience is

  • A Marketer's Guide to Pinterest

    A Marketer’s Guide to Pinterest

    eBook

    Optimise your Pinterest content and strategy for visual discoverability and performance

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    Data Science and SEO

    eBook

    To succeed in search and digital marketing, it's vital that that you know how to identify, measure and analyse the your data - and take action on the insights you find

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    Paid Search Targeting

    eBook

    This eBook will look at exactly that and will cover the most important aspects of formulating a Paid Search strategy and implementing it to get the best returns from your investment.

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    PPC boxset top level image

    Simplifying Data & Analytics Boxset

    Boxset

    To succeed in search and digital marketing, it's vital that that you know how to identify, measure and analyse the your data - and take action on the insights you find

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    Link-building-through-outreach-Top-level-eBook-landing-page-image

    Link Building Through Content Marketing

    eBook

    What is content marketing and how can you use it to boost your website's success?

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    SM & CM – A Match Made in Heaven

    eBook

    It is crucial that you have a balanced strategy which is flexible enough to adapt as your industry and customer needs change.

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    SEO-Boxset-preview

    B2B Content Marketing Boxset

    Boxset

    Use content marketing, influencer outreach and social amplification to differentiate your B2B brand, improve your search engine ranking and make stronger connections

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    A-beginner's-guide-to-Video-Top-level-eBook-landing-page-image (2)

    A Beginner’s Guide to Video Marketing

    eBook

    Video offers you a unique opportunity to connect with your audience and bring your brand to live in a memorable, shareable way

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    Content-marketing-or-SEO-250x250

    Content Marketing or SEO? You Don’t Have to Choose!

    eBook

    The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.

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    Analytics and Content Marketing – What to Look For and Where

    eBook

    Businesses need to be able to understand the impact of their content, how it is performing and in which channels. It also needs to show a monetary value for having it in situ and give detailed analysis for potential areas that are being missed.

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    Googles URL builder ebook

    Google’s URL Builder

    eBook

    Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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    SBCM blog listing

    The Science Behind Content Marketing

    eBook

    Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

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    Content marketing eBook

    Creating Conversations

    eBook

    Learn to create unique, valuable content to engage your audience and generate qualified leads cost-effectively

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