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Content Marketing

Problems are a content marketer’s best friend – because helping customers to solve them is a basis for offering useful content that provides tangible added value and a satisfying customer experience.

Now that audiences are faced with more choices than ever before, brands need a more sophisticated approach to stand out from the competition – and relevant, consumable content marketing resources are the new currency to fulfil this.

Content marketing is the concept of creating materials of the highest quality, that are totally unique and that will attract and then engage with audiences online. If you want to make sales and turn your leads into transactions, then you have to undertake a strategy that balances the information that the consumers receive, so that they are drawn to ask questions, look a little deeper into the products and ultimately become a customer.

Identify the problems and challenges faced by your audience: what do they feel is holding them back from achieving success, or stopping them from reaching their goal? Identify how to provide them with information that offers a solution or a means of improving their circumstances, and you’ve unlocked the basis of your content marketing strategy.

You’re not haggling for a sale or commitment at this point, but acknowledging that you understand their needs and providing tangible evidence – a taster – of your brand’s expertise and capability.

Our content marketing tools provide with the know-how to:

  • Create a voice for your brand and tell your story
  • Identifying relevant topics to garner engagement
  • Offer real value
  • Cultivate relationships
  • Be where your audience is

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    Content Marketing Boxset Series 2


    The smarter you are with your content and campaigns, the better the results. With that in mind we follow on from our first content marketing boxset and bring you a host of new resources.


    Earned Media Marketing Cheat Sheet

    Cheat Sheet

    Earned media takes many forms (traditional PR, blogger outreach, influencer marketing) - but what is it really and how can you succeed?

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    Advanced Guide to Organic Search – Analytics & Measurability


    While there are infinite possibilities as to how you can design and execute campaigns, there’s only one way to properly determine success – through analytics and measurability

    5 ways to target your content better

    5 Ways to Target Your Content Better


    Want to see real success with content marketing? Stop focusing on content creation and aim for better targeting instead


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    Content Marketing Boxset


    The smarter you are with your content and campaigns, the better the results - the secrets behind a killer content marketing strategy


    Advanced Guide to Organic Search – Relationships


    Often overlooked in favour of various techniques and hacks, relationships are an undervalued asset to any brand or search marketing professional. Find out why - and how to build them...

    Googles URL builder ebook

    Google’s URL Builder


    Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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    The Science Behind Content Marketing


    Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.


    Content marketing eBook

    Creating Conversations


    Learn yo create unique, valuable content to engage your audience and generate qualified leads cost-effectively

    Link Building through outreach ebook

    Link Building Through Outreach


    What is outreach and how can you use it to boost your website's success?