With consumers becoming ever more reliant on the web to interact with brands and to purchase goods and services, how can you ensure that your brand’s website is visible to these online consumers in search engines?
In its aim to return the most relevant and useful results to those who search, Google rewards websites that provide a great customer experience and that publish high quality, customer-focused content. Today, search engine optimisation (SEO) is no longer about gaming the system – it’s all about providing value to your human audience.
The commercial objectives of your business need to be aligned with the objectives of Google and the sites that it ranks highly. That means, to improve the chances of ranking well in search engine results, you need to optimise your website and content (both on and off-page) in a way that will help visitors and potential customers.
While no single factor guarantees top rankings or success, there are various aspects of your website that can be fine-tuned to please both man and machine, including:
To optimise for all these elements, you need some robust SEO tools at hand.
Our SEO eBook resources will help you to kickstart your search strategy, or take your search engine visibility up a notch by offering need-to-know facts and practical advice.
Optimising for Location-Based Search
eBook
Searchers are increasingly in the here and now - with 'near me' and 'open now' searches growing fast - are you prepared for the next shift in local SEO?
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Data Series Chapter 2 – Audience Profiling
Whitepaper
If you want to get ahead, and stay ahead of the competition, then it is vital that you use data to identify your audience and to fill in any gaps that may arise. Audience profiling allows you to target your content better, nurture potential leads and stay engaged with existing customers.
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Understanding Google’s Quality Rater Guidelines
eBook
Get the inside story on how Google judges you website - practical guidance on what the search engine tells its raters to look for
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Data Series Chapter 1 – Metrics
eBook
If you want to get ahead, and stay ahead of the competition, then it is vital that you look the data you are presented with and that you are able to plan your future strategy accordingly.
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SEO in 2019: 11 Things You Need to Know
eBook
Make sure you're ready to face the key trends and game changers ahead with this infographic, detailing the top 11 ways to get ahead of the game
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A Beginner’s Guide to Data Studio
eBook
The days of providing a box of numbers and calling it a report are, well, numbered – we’re well and truly in the age of data visualisation, and this eBook will show you how to begin
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The Power of Digital Analytics
eBook
Data and statistics provide some of the best insights about a businesses online performance. This eBook will explain further the power of digital analytics
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SEO Strategy Planning for a New Website Build or Redesign
eBook
Whether you're starting out, migrating your site or redesigning, the rush to roll out a crisp new design can neglect SEO and lead to rankings drops - don't let it happen!
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Creativity and SEO Content Creation
eBook
While there are innumerable factors involved in the calculation of the modern SERP, it is possible to boil them down to three themes - relevance, usefulness and authority.
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Understanding Position Zero
eBook
As the battle to appear at the top of SERPs intensifies this eBook helps you understand position zero
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Building Your Business with SEO Tools
eBook
Find out how to grow your business online with these handy SEO tools
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Content Marketing or SEO? You Don’t Have to Choose!
eBook
The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.
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A guide to conversational search and query variants
eBook
As voice search grows and language plays an increasingly important role in the way users search, we thought it best to produce a guide to conversational search and query variants
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Search Queries and User Intent
eBook
One of the more often overlooked Google tools by newcomers to search marketing, Search Console offers many insights - not least the search query report
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SEO Content Gap Analysis
eBook
When it comes to SEO and indeed search marketing there are two things that we constantly discuss – the power and importance of content and the constant need to test, test and test again.
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Link Auditing, Removal and Recovery Boxset
Boxset
You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process
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Step-by-Step SEO
eBook
Four steps to optimising your site for organic search (SEO) and user experience
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A Simple Guide to Mobile Commerce
eBook
Desktop is no longer the default for users, or for Google - make sure you're optimising your retail customers' mobile experience for search, UX and conversions
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Outsmarting Your Online Competitors
eBook
The digital marketplace is highly competitive and as a result businesses need to be savvy if they are to get ahead and stay ahead of the competition
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A Beginner’s Guide to Structured Data and Schema Markup
eBook
While we’ve covered parts of structured data and schema markup, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place!
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Using Google Search Console to inform your search strategy
eBook
When it comes to making the most of your online presence and appearing for the correct key terms and to the correct audience there are numerous tools that you can use to inform your strategy. One of the most popular is Google Search Console (GSC).
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Make well, audit well, rank well – how to produce and audit your content to maximise SEO performance
eBook
There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.
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SEO Strategy – Maximising Results Through Content Marketing and Digital PR
eBook
There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.
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The Science Behind Link Building
eBook
While it's possible to debate the importance of virtually any other ranking factor, what has been found time and again is that links are the most important of all - don't leave your link profile to chance.
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A Marketer’s Guide to Keyword Research for SEO
eBook
Keyword research can improve traffic, return on marketing investment (ROMI), visibility and more – often at a lower cost than some of the more talked about parts of search marketing.
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300 Characters and Beyond
Whitepaper
Who's taking advantage of Google's new meta length and what does it mean for your own organic search (SEO) strategy?
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Making the Move to Mobile Boxset
eBook
You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.
View Checklist Boxset
eBook
Forgetting things can be detrimental to your efforts especially in the world of search marketing which is why we have created these checklists
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Surviving the Mobile First Index
eBook
You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.
View Google Algorithm Boxset
Boxset
We’re experts in search. Simple. Yet we want you to be too. Our boxset offers you all that you need to know about Google’s main algorithm changes to date.
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HTTPS Website Migration eBook
eBook
One of the most common questions that we get here at Click Consult surrounds security and the migration of websites from HTTP to HTTPS. Here we look at how to make the switch.
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SEO: The Secrets of Your Competitors’ Backlink Success
eBook
A strong backlink profile is an essential element of SEO - find out how your competitors are building theirs to improve your own strategy
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Beginner’s Guide To SEO & Digital PR
eBook
Self-publication and promotion are becoming increasingly more important for businesses. If you’re not shouting about your brand, products and services then who is?
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Geotargeting and SEO – How to Succeed in Local Search
eBook
For SMEs, local search has always been important, but as things progress it will become increasingly important for brands of all sizes and across industries
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Technical On-page SEO Checklist
Checklist
Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)
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A Simple Guide To Writing Web Content For SEO
eBook
Content is king and as such it is vital that you are producing the kind of pieces that will help you in your quest to hit the top positions in SERPs
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Advanced Guide to Organic Search – Analytics & Measurability
eBook
While there are infinite possibilities as to how you can design and execute campaigns, there’s only one way to properly determine success – through analytics and measurability
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Search Experience Optimisation
eBook
The new SEO? Why success on the SERPs depends on providing your audience with the right content at the right time
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Advanced Guide to Organic Search – Relationships
eBook
Often overlooked in favour of various techniques and hacks, relationships are an undervalued asset to any brand or search marketing professional. Find out why - and how to build them...
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Making a Business Case for Search Marketing
eBook
6 common objections and how to respond. Every year we're asked the same things - as budgets are allocated - how can a marketing department justify the necessity of search. Here's how...
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Understanding Semantic SEO
eBook
This eBook looks at one of the most important topics in search marketing and one of the factors that could increase performance in a rapidly evolving marketplace – semantic SEO.
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International SEO – Reaching a Global Audience
eBook
The internet is truly global and as such so is the audience. So how can businesses utilise this global appeal and how can they reach beyond their original customers?
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Web Analytics: How to Drive Online Commercial Success
eBook
Analytics and data are some of the most important tools for businesses to monitor and improve their performance. Find out how your online commercial success can benefit from them with this comprehensive eBook.
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SEO Uncovered: An Advanced Guide to Organic Search
eBook
The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.
View Advanced Guide to Organic Search – Creative
eBook
Creativity in marketing is no less difficult to harness than creativity in any other sphere – only it comes with additional constraints. Find out how to overcome barriers to creativity in the third installment of SEO Uncovered.
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Mobile SEO Cheat Sheet
Cheat Sheet
Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.
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Advanced Guide to Organic Search – Technical On-Page SEO
eBook
In our quest to help your brand conquer the SERPs, we're lifting the lid on how to ensure you're 'technically correct' with this advanced guide to technical SEO.
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SEO Optimisation – Scalability for Large Websites
eBook
If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.
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Advanced Guide to Organic Search – Strategy
eBook
In our quest to help your brand conquer the SERPs, we're lifting the lid on how to build an organic search (SEO) strategy
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Five Pillars of Mobile Marketing
eBook
Mobile marketing is not just the future of search marketing, it's also the present. If you're not optimising your online strategy for mobile devices, then you need to start - and soon.
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A Beginner’s Guide to Landing Page Optimisation
eBook
Landing pages should be an important part of your digital strategy; they impact both on the bottom line and on user experience (UX)
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Understanding Your Digital Audience
eBook
The complexity of today's customer journey means understanding your audience is vital to a successful search marketing strategy
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Competitor Benchmarking for SEO
eBook
Keeping an eye on your competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further
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Google’s URL Builder
eBook
Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.
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The Science Behind Content Marketing
eBook
Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.
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Why Search Marketing is Marketing
eBook
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.
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A Beginner’s Guide to Google’s Algorithm
Beginner's Guide
Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.
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A Beginner’s Guide to Data-Driven SEO
Beginner's Guide
Let data drive your future SEO strategies with the help of our beginner's guide.
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A Simple Guide to Organic Search (SEO)
eBook
An introduction to organic search (SEO) and what you can do to improve your site's performance on the SERPs
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Link Building Through Outreach
eBook
What is outreach and how can you use it to boost your website's success?
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![This week in search marketing [18/02/2019]](https://www.click.co.uk/wp-content/uploads/2017/11/This-week-in-search-marketing-17nov-250x250.png)
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