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Organic Search (SEO)

With consumers becoming ever more reliant on the web to interact with brands and to purchase goods and services, how can you ensure that your brand’s website is visible to these online consumers in search engines?

In its aim to return the most relevant and useful results to those who search, Google rewards websites that provide a great customer experience and that publish high quality, customer-focused content. Today, search engine optimisation (SEO) is no longer about gaming the system – it’s all about providing value to your human audience.

The commercial objectives of your business need to be aligned with the objectives of Google and the sites that it ranks highly. That means, to improve the chances of ranking well in search engine results, you need to optimise your website and content (both on and off-page) in a way that will help visitors and potential customers.

While no single factor guarantees top rankings or success, there are various aspects of your website that can be fine-tuned to please both man and machine, including:

  • Producing quality content
  • Using structural semantic markup
  • Carefully crafted and accurate title and meta tags
  • Thorough keyword research
  • High quality inbound links
  • Social media marketing
  • Good user experience
  • To optimise for all these elements, you need some robust SEO tools at hand.

    Our SEO eBook resources will help you to kickstart your search strategy, or take your search engine visibility up a notch by offering need-to-know facts and practical advice.


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    Is your digital marketing strategy working?

    eBook

    From Setting Objectives to Measurement and Assessment, Determining Success Starts at the Beginning of Your Strategy.

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    A-Marketer’s-Guide-To-Budgets,-Bidding-And-Conversion---Top_Level_Landing_Page_Image_[451x451]

    A Marketer’s Guide to Budgets, Bidding and Conversions for Paid Media

    eBook

    The way Paid Media is approached in the era of automation will need to change - find out how with our bidding, budgets and conversions eBook.

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    Content Marketing Metrics – Checklist

    eBook

    Content marketing is fast becoming the most important part of digital strategies, but how can it be made better? - Find out how to utilise date and metrics in this checklist.

    View

    UX & Accessibility – Building Better Websites eBook

    eBook

    Consumers today demand a better web experience and optimising your site is vital if you want to get ahead of the competition - find out how with our UX & accessibility - building better websites eBook.

    View

    Preparing for the Core Web Vitals Update

    Cheat Sheet

    It won't be felt immediately but, as with the shift to mobile, over a few years. Although that gives us a little time, it doesn't give us an excuse.

    View
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    Structured Data Demystified Cheat Sheet

    Cheat Sheet

    Whether you're new to structured data or have just reached an impasse and need a little help pushing forward, this cheat sheet should help you get moving.

    View
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    Website Content Production for 2021 Workbook

    Workbook

    With the right research and targeting, your content can bring success. This workbook aims to provide you with the knowhow to do so and some tasks to complete.

    View

    The Ultimate Guide to SEO Audits in 2021

    eBook

    At the end of a difficult 2020 there is light at the end of the tunnel, we look at how you can get a headstart in 2021 and make it a truly memorable year for your business

    View

    SEO & CRO – Turn Visitors Into Buyers Today

    eBook

    In 2020 SEO isn’t enough. Once you get a user to your website, you need to ensure that they convert and buy or request more information about your offering. This is where conversion rate optimisation (CRO) comes in.

    View
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    Instagram for eCommerce

    eBook

    Understanding your audience and their intent is vital if you want to hit your goals. This eBook looks at the types of 'killer content' you can produce to engage with a far wider audience.

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    Amazon SEO & PPC – A Seasonal Guide

    eBook

    We’ll show you what can be achieved through Amazon PPC and SEO. There will also be a focus on the key eCommerce trading periods and seasonal sales that run every year.

    View

    Killer Content for Increased Search Visability

    eBook

    Understanding your audience and their intent is vital if you want to hit your goals. This eBook looks at the types of 'killer content' you can produce to engage with a far wider audience.

    View

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    SEO Planning Workbook

    eBook

    At times like this, it can be difficult to know where to start in order to deliver SEO that can drive a brand forward. For that reason, we’ve put together this workbook to help identify issues, prioritise tasks and implement solutions.

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    Improving Your Sales Pipeline with Digital Marketing

    eBook

    Your brand has a sales pipeline but knowing what it is and how to develop it is tougher. Find out how!

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    Advanced Technical SEO – 8 Things to do Today

    eBook

    Advanced SEO could be the best way to get ahead of the competition, Find out more...

    View

    SEO for eCommerce – Chapters 1 & 2

    eBook

    Analyse, adapt and accelerate your current digital marketing strategy with these handy eBooks!

    View

    Localised Digital Marketing – The Untapped Opportunity

    eBook

    Analyse, adapt and accelerate your current digital marketing strategy with this handy eBook!

    View
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    Kickstart Your Marketing

    Boxset

    Analyse, adapt and accelerate your current digital marketing strategy with our handy boxset!

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    How to Improve Site Speed

    eBook

    Site speed is a confirmed, though lesser weighted ranking factor - but its growing importance suggests we should take it very seriously.

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    Google My Business 2020 Updates – The Road to Recovery

    eBook

    There have been a lot of ups and downs this year, making any opportunity to keep in touch with consumers extra important - and that's what the latest GMB updates were about.

    View

    Boosting Brand exposure through Digital PR

    eBook

    This guide will look at some of the ways in which your brand can develop a PR strategy that works and which grabs the headlines. So what are you waiting for?

    View
    A Beginner's guide to data-driven SEO

    A Beginner’s Guide to Data-Driven SEO

    eBook

    Let data drive your SEO strategies with the help of our beginner's guide

    View

    Page Experience: The Hidden Ranking Factor

    eBook

    Ensure that potential customer get the best possible experience from your site and gain more conversions

    View

    Amazon SEO & PPC Optimisation

    eBook

    Find out why both an organic (SEO) and paid (PPC) strategy is vital to grow your eCommerce sales - and how to implement them on Amazon

    View

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    Technical On-page SEO Checklist

    Checklist

    Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)

    View
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    A Complete Guide to Digital B2B Lead Generation

    eBook

    Target core B2B decision-makers with tailored digital lead gen campaigns - including SEO, paid media, content marketing, social media and email marketing: step-by-step

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    8 Actionable SEO tips

    8 Actionable SEO Strategies to Implement Today!

    eBook

    The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one

    View

    Business Survival Boxset

    Boxset

    The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

    View

    SEO for eCommerce - Chapter 1: Keyword Research

    SEO for eCommerce – Chapter 1: Keyword Research

    eBook

    The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one

    View
    A Marketer's Guide to Pinterest

    A Marketer’s Guide to Pinterest

    eBook

    Optimise your Pinterest content and strategy for visual discoverability and performance

    View
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    How to Write SEO Content Cheat Sheet

    Cheat Sheet

    The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

    View

    Your Money or Your Life (YMYL) Content Boxset

    Boxset

    The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

    View

    5 threats to your PPC campaign

    5 threats to your PPC campaign

    Cheat Sheet

    Don't let these mistakes threaten your paid search success  - our eBook will help you to turn the biggest threats into opportunities

    View

    Data Science and SEO Boxset – Chapters 1 & 2

    eBook

    These eBooks look at the importance of identifying your audience and then some of the practical tips you can implement to ensure that your marketing is as effective as possible.

    View
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    Mobile-First Indexing Guide 2020

    eBook

    The ever growing importance of mobile and related optimisation techniques means more attention should be given to the mobile experience and mobile search regardless of your industry.

    View
    Strategy-2020-Top-level-eBook-landing-page-image

    Search Marketing Strategy Planning for 2020

    eBook

    Strategy planning can be time intensive, but the harder you work on your strategy, the less ad hoc planning you'll need to do throughout the year.

    View

    SEO in 2020: 7 things you need to know

    eBook

    Make sure you're ready to face the key trends and game changers ahead with this eBook, detailing the top 7 ways to get ahead of the game

    View
    Simple Guide to Organic Search (SEO)

    A Simple Guide to Organic Search (SEO)

    eBook

    An introduction to organic search (SEO) and what you can do to improve your site's performance on the SERPs

    View
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    Creating Quality Content For YMYL Queries

    eBook

    YMYL sites have been among the worst hit by updates over the last couple of years, but with Google's advice to 'create quality content' relatively unhelpful, we decided to provide a little depth.

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    How to Audit Your Organic Performance

    eBook

    Auditing your organic performance has always been important, but as Google updates are coming thick and fast, it's more important than ever

    View

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    Simplifying Data & Analytics Boxset

    Boxset

    To succeed in search and digital marketing, it's vital that that you know how to identify, measure and analyse the your data - and take action on the insights you find

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    Simple-Guide-to-Digital-PR-Campaigns-Top-level-eBook-landing-page-image

    A Simple Guide to Digital PR Campaigns for Organic Search (SEO)

    eBook

    What digital PR campaigns should look to do, to target and achieve in order to have the best impact on SEO.

    View
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    Link Building Through Content Marketing

    eBook

    What is content marketing and how can you use it to boost your website's success?

    View

    Keyword research – Integrated search strategy PPC and SEO

    eBook

    It is crucial that you have a balanced strategy which is flexible enough to adapt as your industry and customer needs change.

    View

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    Learn From Your Competitors’ Link Building Success: The Workbook

    eBook

    Supercharge your backlink strategy by learning what's working for your rivals

    View
    SEO-Boxset-preview

    SEO Primer Boxset

    eBook

    Whether you're starting out in business, or in SEO, this boxset covers all the bases. So download these actionable resources - and take the first step!

    View
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    Better User Experience = More Satisfied Users = More Sales

    eBook

    A collection of resources to help you improve the user experience of your site - because the better your site's UX, the better your revenue will be.

    View
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    Amazon SEO

    eBook

    Amazon has been redefining how we shop online since 1996 - and the changes have not stopped coming, with Amazon's share of shopping searches now at 54%, when even Nike are selling through Amazon, you know it makes sense.

    View

    Dominating-First-Page-Real-Estate-for-Brand-Search-Top-level-eBook-landing-page-image

    Dominating First-Page Real Estate for Brand Search

    eBook

    Why controlling searches for your brand is crucial for controlling your online reputation, traffic quality and conversions - and how to do it

    View
    A-beginner’s-guide-to-Internal-Linking-Top-level-eBook-landing-page-image

    A Beginner’s Guide to Internal Linking

    eBook

    It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, the performance in SERPs of your competitors will likely have improved across the board. It's more important than ever to ensure implementation of the basics.

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    Voice-Search-Survival-Guide--Top-level-eBook-landing-page-image

    Voice Search Survival Guide

    eBook

    With the content surrounding the voice search phenomenon now reaching ear-splitting levels, we thought the time was right to offer some rational advice on voice search.

    View
    The-Keyword-Research-Workbook

    The Keyword Research Workbook

    eBook

    Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started

    View

    UX & Digital Data – Identifying Consumer Touchpoints

    eBook

    Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started

    View

    Mobile Search Auditing Guide

    eBook

    Mobile search is picking up speed and businesses need to be ready to adapt. This mobile search auditing guide offers practical advise

    View

    Multichannel Paid Media Strategy eBook

    eBook

    Businesses need to be ready to adapt to any market at any time. This multichannel paid media strategy eBook offers practical advice and tips.

    View
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    Optimising for Location-Based Search

    eBook

    Searchers are increasingly in the here and now - with 'near me' and 'open now' searches growing fast - are you prepared for the next shift in local SEO?

    View

    Data Series Chapter 2 – Audience Profiling

    Whitepaper

    If you want to get ahead, and stay ahead of the competition, then it is vital that you use data to identify your audience and to fill in any gaps that may arise. Audience profiling allows you to target your content better, nurture potential leads and stay engaged with existing customers.

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    Understanding Google’s Quality Rater Guidelines

    eBook

    Get the inside story on how Google judges you website - practical guidance on what the search engine tells its raters to look for

    View
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    Data Series Chapter 1 – Metrics

    eBook

    If you want to get ahead, and stay ahead of the competition, then it is vital that you look the data you are presented with and that you are able to plan your future strategy accordingly.

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    A Beginner’s Guide to Data Studio

    eBook

    The days of providing a box of numbers and calling it a report are, well, numbered – we’re well and truly in the age of data visualisation, and this eBook will show you how to begin

    View

    The Power of Digital Analytics

    eBook

    Data and statistics provide some of the best insights about a businesses online performance. This eBook will explain further the power of digital analytics

    View

    SEO Strategy Planning for a New Website Build or Redesign

    eBook

    Whether you're starting out, migrating your site or redesigning, the rush to roll out a crisp new design can neglect SEO and lead to rankings drops - don't let it happen!

    View
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    Creativity and SEO Content Creation

    eBook

    While there are innumerable factors involved in the calculation of the modern SERP, it is possible to boil them down to three themes - relevance, usefulness and authority.

    View

    Understanding Position Zero

    eBook

    As the battle to appear at the top of SERPs intensifies this eBook helps you understand position zero

    View

    Building Your Business with SEO Tools

    eBook

    Find out how to grow your business online with these handy SEO tools

    View
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    Content Marketing or SEO? You Don’t Have to Choose!

    eBook

    The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.

    View

    A guide to conversational search and query variants

    eBook

    As voice search grows and language plays an increasingly important role in the way users search, we thought it best to produce a guide to conversational search and query variants

    View
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    Search Queries and User Intent

    eBook

    One of the most difficult things about producing online content for a brand is determining its purpose; by determining user intent, however, we can ensure we have that purpose.

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    SEO Content Gap Analysis

    eBook

    When it comes to SEO and indeed search marketing there are two things that we constantly discuss – the power and importance of content and the constant need to test, test and test again.

    View
    Boxsets-ebook

    Link Auditing, Removal and Recovery Boxset

    Boxset

    You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process

    View
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    Step-by-Step SEO

    eBook

    Four steps to optimising your site for organic search (SEO) and user experience

    View
    Desktop is no longer the default for users, or for Google - make sure you're optimising your customers' mobile experience for search, UX and conversions

    A Simple Guide to Mobile Commerce

    eBook

    Desktop is no longer the default for users, or for Google - make sure you're optimising your retail customers' mobile experience for search, UX and conversions

    View

    Outsmarting Your Online Competitors

    eBook

    The digital marketplace is highly competitive and as a result businesses need to be savvy if they are to get ahead and stay ahead of the competition

    View
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    A Beginner’s Guide to Structured Data and Schema Markup

    eBook

    While we’ve covered parts of structured data and schema markup, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place!

    View
    Top-level-eBook-landing-page-image

    A Marketer’s Guide to Keyword Research for SEO

    eBook

    Keyword research can improve traffic, return on marketing investment (ROMI), visibility and more – often at a lower cost than some of the more talked about parts of search marketing.

    View
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    Making the Move to Mobile Boxset

    eBook

    You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

    View

    success with outreach boxet preview image

    Checklist Boxset

    eBook

    Forgetting things can be detrimental to your efforts especially in the world of search marketing which is why we have created these checklists

    View

    Surviving the Mobile First Index

    eBook

    You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

    View

    SEO: The Secrets of Your Competitors’ Backlink Success

    eBook

    A strong backlink profile is an essential element of SEO - find out how your competitors are building theirs to improve your own strategy

    View
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    SEO Uncovered: An Advanced Guide to Organic Search

    eBook

    The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.

    View

    Mobile-SEO-cheatsheet-250x250

    Mobile SEO Cheat Sheet

    Cheat Sheet

    Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.

    View
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    SEO Optimisation – Scalability for Large Websites

    eBook

    If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.

    View
    five-pillars-of-mobile-marketing-250x250

    Five Pillars of Mobile Marketing

    eBook

    Mobile marketing is not just the future of search marketing, it's also the present. If you're not optimising your online strategy for mobile devices, then you need to start - and soon.

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    landing page optimisation ebook thumbnail

    A Beginner’s Guide to Landing Page Optimisation

    eBook

    Landing pages should be an important part of your digital strategy; they impact both on the bottom line and on user experience (UX)

    View

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    Understanding Your Digital Audience

    eBook

    The complexity of today's customer journey means understanding your audience is vital to a successful search marketing strategy

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    Competitor Benchmarking for SEO

    eBook

    Keeping an eye on your competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further

    View
    Googles URL builder ebook

    Google’s URL Builder

    eBook

    Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

    View
    SBCM blog listing

    The Science Behind Content Marketing

    eBook

    Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

    View

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    Why Search Marketing is Marketing

    eBook

    Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.

    View

    A Beginner’s Guide to Google’s Algorithm

    Beginner's Guide

    Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.

    View
    Technical-On-Page-Cheat-Sheet---Top-Level

    Technical On-Page Optimisation Cheat Sheet

    Cheat Sheet

    Upgrade your technical on-page optimisation knowledge and create a better user experience as you rise through the rankings.

    View

    Link Auditing, Removal & Recovery

    eBook

    Overcome Google penalities and Penguin-proof your site

    View

    Build Clean, Build Organic eBook

    Build Clean, Build Organic

    eBook

    Linking strategies for a clean, organic website

    View

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