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Organic Search (SEO)

With consumers becoming ever more reliant on the web to interact with brands and to purchase goods and services, how can you ensure that your brand’s website is visible to these online consumers in search engines?

In its aim to return the most relevant and useful results to those who search, Google rewards websites that provide a great customer experience and that publish high quality, customer-focused content. Today, search engine optimisation (SEO) is no longer about gaming the system – it’s all about providing value to your human audience.

The commercial objectives of your business need to be aligned with the objectives of Google and the sites that it ranks highly. That means, to improve the chances of ranking well in search engine results, you need to optimise your website and content (both on and off-page) in a way that will help visitors and potential customers.

While no single factor guarantees top rankings or success, there are various aspects of your website that can be fine-tuned to please both man and machine, including:

  • Producing quality content
  • Using structural semantic markup
  • Carefully crafted and accurate title and meta tags
  • Thorough keyword research
  • High quality inbound links
  • Social media marketing
  • Good user experience
  • To optimise for all these elements, you need some robust SEO tools at hand.

    Our SEO eBook resources will help you to kickstart your search strategy, or take your search engine visibility up a notch by offering need-to-know facts and practical advice.


    A Beginner's guide to data-driven SEO

    A Beginner’s Guide to Data-Driven SEO

    eBook

    Let data drive your SEO strategies with the help of our beginner's guide

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    Page Experience: The Hidden Ranking Factor

    eBook

    Ensure that potential customer get the best possible experience from your site and gain more conversions

    View

    Amazon SEO & PPC Optimisation

    eBook

    Find out why both an organic (SEO) and paid (PPC) strategy is vital to grow your eCommerce sales - and how to implement them on Amazon

    View
    Technical-OP-SEO-Checklist_Top_Level_Landing_Page_Image

    Technical On-page SEO Checklist

    Checklist

    Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)

    View

    A-Complete-Guide-to-Digital-B2B-Lead-Generation-Top_Level_Landing_Page_Image_[451x451] (1)

    A Complete Guide to Digital B2B Lead Generation

    eBook

    Target core B2B decision-makers with tailored digital lead gen campaigns - including SEO, paid media, content marketing, social media and email marketing: step-by-step

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    8 Actionable SEO tips

    8 Actionable SEO Strategies to Implement Today!

    eBook

    The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one

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    Business Survival Boxset

    Boxset

    The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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    SEO for eCommerce - Chapter 1: Keyword Research

    SEO for eCommerce – Chapter 1: Keyword Research

    eBook

    The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one

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    A Marketer's Guide to Pinterest

    A Marketer’s Guide to Pinterest

    eBook

    Optimise your Pinterest content and strategy for visual discoverability and performance

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    Seo-Content-Cheat-Sheet-Top-Level

    How to Write SEO Content Cheat Sheet

    Cheat Sheet

    The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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    Your Money or Your Life (YMYL) Content Boxset

    Boxset

    The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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    5 threats to your PPC campaign

    5 threats to your PPC campaign

    Cheat Sheet

    Don't let these mistakes threaten your paid search success  - our eBook will help you to turn the biggest threats into opportunities

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    Data Science and SEO Boxset – Chapters 1 & 2

    eBook

    These eBooks look at the importance of identifying your audience and then some of the practical tips you can implement to ensure that your marketing is as effective as possible.

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    Mobile-Indexing-2020-Top-level-eBook-landing-page-image--P2

    Mobile-First Indexing Guide 2020

    eBook

    The ever growing importance of mobile and related optimisation techniques means more attention should be given to the mobile experience and mobile search regardless of your industry.

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    Strategy-2020-Top-level-eBook-landing-page-image

    Search Marketing Strategy Planning for 2020

    eBook

    Strategy planning can be time intensive, but the harder you work on your strategy, the less ad hoc planning you'll need to do throughout the year.

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    SEO in 2020: 7 things you need to know

    eBook

    Make sure you're ready to face the key trends and game changers ahead with this eBook, detailing the top 7 ways to get ahead of the game

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    Simple Guide to Organic Search (SEO)

    A Simple Guide to Organic Search (SEO)

    eBook

    An introduction to organic search (SEO) and what you can do to improve your site's performance on the SERPs

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    Creating-Quality-Content-Top-level-eBook-landing-page-image

    Creating Quality Content For YMYL Queries

    eBook

    YMYL sites have been among the worst hit by updates over the last couple of years, but with Google's advice to 'create quality content' relatively unhelpful, we decided to provide a little depth.

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    How-to-Audit-your-organic-performance--Top-level-eBook-landing-page-image

    How to Audit Your Organic Performance

    eBook

    Auditing your organic performance has always been important, but as Google updates are coming thick and fast, it's more important than ever

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    PPC boxset top level image

    Simplifying Data & Analytics Boxset

    Boxset

    To succeed in search and digital marketing, it's vital that that you know how to identify, measure and analyse the your data - and take action on the insights you find

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    Simple-Guide-to-Digital-PR-Campaigns-Top-level-eBook-landing-page-image

    A Simple Guide to Digital PR Campaigns for Organic Search (SEO)

    eBook

    What digital PR campaigns should look to do, to target and achieve in order to have the best impact on SEO.

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    Link-building-through-outreach-Top-level-eBook-landing-page-image

    Link Building Through Content Marketing

    eBook

    What is content marketing and how can you use it to boost your website's success?

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    Keyword research – Integrated search strategy PPC and SEO

    eBook

    It is crucial that you have a balanced strategy which is flexible enough to adapt as your industry and customer needs change.

    View
    Learn-From-Your-Competitors'-Link-Building-Top-level-eBook-landing-page-image

    Learn From Your Competitors’ Link Building Success: The Workbook

    eBook

    Supercharge your backlink strategy by learning what's working for your rivals

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    SEO-Boxset-preview

    SEO Primer Boxset

    eBook

    Whether you're starting out in business, or in SEO, this boxset covers all the bases. So download these actionable resources - and take the first step!

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    Amazon-SEO-Top-level-eBook-landing-page-image

    Amazon SEO

    eBook

    Amazon has been redefining how we shop online since 1996 - and the changes have not stopped coming, with Amazon's share of shopping searches now at 54%, when even Nike are selling through Amazon, you know it makes sense.

    View
    Dominating-First-Page-Real-Estate-for-Brand-Search-Top-level-eBook-landing-page-image

    Dominating First-Page Real Estate for Brand Search

    eBook

    Why controlling searches for your brand is crucial for controlling your online reputation, traffic quality and conversions - and how to do it

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    A-beginner’s-guide-to-Internal-Linking-Top-level-eBook-landing-page-image

    A Beginner’s Guide to Internal Linking

    eBook

    It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, the performance in SERPs of your competitors will likely have improved across the board. It's more important than ever to ensure implementation of the basics.

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    Voice-Search-Survival-Guide--Top-level-eBook-landing-page-image

    Voice Search Survival Guide

    eBook

    With the content surrounding the voice search phenomenon now reaching ear-splitting levels, we thought the time was right to offer some rational advice on voice search.

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    The-Keyword-Research-Workbook

    The Keyword Research Workbook

    eBook

    Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started

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    UX & Digital Data – Identifying Consumer Touchpoints

    eBook

    Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started

    View

    Mobile Search Auditing Guide

    eBook

    Mobile search is picking up speed and businesses need to be ready to adapt. This mobile search auditing guide offers practical advise

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    Multichannel Paid Media Strategy eBook

    eBook

    Businesses need to be ready to adapt to any market at any time. This multichannel paid media strategy eBook offers practical advice and tips.

    View
    Optimising-For-Location-Based-Search-Top-level-eBook-landing-page-image

    Optimising for Location-Based Search

    eBook

    Searchers are increasingly in the here and now - with 'near me' and 'open now' searches growing fast - are you prepared for the next shift in local SEO?

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    Data Series Chapter 2 – Audience Profiling

    Whitepaper

    If you want to get ahead, and stay ahead of the competition, then it is vital that you use data to identify your audience and to fill in any gaps that may arise. Audience profiling allows you to target your content better, nurture potential leads and stay engaged with existing customers.

    View
    Google’s-Quality-Rater-Guidelines-Top-level-eBook

    Understanding Google’s Quality Rater Guidelines

    eBook

    Get the inside story on how Google judges you website - practical guidance on what the search engine tells its raters to look for

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    Data-driven-search-Top-level-eBook-landing-page-image

    Data Series Chapter 1 – Metrics

    eBook

    If you want to get ahead, and stay ahead of the competition, then it is vital that you look the data you are presented with and that you are able to plan your future strategy accordingly.

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    A Beginner’s Guide to Data Studio

    eBook

    The days of providing a box of numbers and calling it a report are, well, numbered – we’re well and truly in the age of data visualisation, and this eBook will show you how to begin

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    The Power of Digital Analytics

    eBook

    Data and statistics provide some of the best insights about a businesses online performance. This eBook will explain further the power of digital analytics

    View

    SEO Strategy Planning for a New Website Build or Redesign

    eBook

    Whether you're starting out, migrating your site or redesigning, the rush to roll out a crisp new design can neglect SEO and lead to rankings drops - don't let it happen!

    View

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    Creativity and SEO Content Creation

    eBook

    While there are innumerable factors involved in the calculation of the modern SERP, it is possible to boil them down to three themes - relevance, usefulness and authority.

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    Understanding Position Zero

    eBook

    As the battle to appear at the top of SERPs intensifies this eBook helps you understand position zero

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    Building Your Business with SEO Tools

    eBook

    Find out how to grow your business online with these handy SEO tools

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    Content-marketing-or-SEO-250x250

    Content Marketing or SEO? You Don’t Have to Choose!

    eBook

    The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.

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    A guide to conversational search and query variants

    eBook

    As voice search grows and language plays an increasingly important role in the way users search, we thought it best to produce a guide to conversational search and query variants

    View
    Search-queries-and-user-intent-250x250

    Search Queries and User Intent

    eBook

    One of the more often overlooked Google tools by newcomers to search marketing, Search Console offers many insights - not least the search query report

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    SEO Content Gap Analysis

    eBook

    When it comes to SEO and indeed search marketing there are two things that we constantly discuss – the power and importance of content and the constant need to test, test and test again.

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    Boxsets-ebook

    Link Auditing, Removal and Recovery Boxset

    Boxset

    You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process

    View

    step-by-step-Top-level-eBook-landing-page-image (1)

    Step-by-Step SEO

    eBook

    Four steps to optimising your site for organic search (SEO) and user experience

    View
    Desktop is no longer the default for users, or for Google - make sure you're optimising your customers' mobile experience for search, UX and conversions

    A Simple Guide to Mobile Commerce

    eBook

    Desktop is no longer the default for users, or for Google - make sure you're optimising your retail customers' mobile experience for search, UX and conversions

    View

    Outsmarting Your Online Competitors

    eBook

    The digital marketplace is highly competitive and as a result businesses need to be savvy if they are to get ahead and stay ahead of the competition

    View
    schema ebook thumbnail

    A Beginner’s Guide to Structured Data and Schema Markup

    eBook

    While we’ve covered parts of structured data and schema markup, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place!

    View

    Top-level-eBook-landing-page-image

    A Marketer’s Guide to Keyword Research for SEO

    eBook

    Keyword research can improve traffic, return on marketing investment (ROMI), visibility and more – often at a lower cost than some of the more talked about parts of search marketing.

    View
    success with outreach boxet preview image

    Making the Move to Mobile Boxset

    eBook

    You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

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    success with outreach boxet preview image

    Checklist Boxset

    eBook

    Forgetting things can be detrimental to your efforts especially in the world of search marketing which is why we have created these checklists

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    Surviving the Mobile First Index

    eBook

    You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

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    SEO: The Secrets of Your Competitors’ Backlink Success

    eBook

    A strong backlink profile is an essential element of SEO - find out how your competitors are building theirs to improve your own strategy

    View
    Top_Level_Landing_Page_Image_[250x250]

    SEO Uncovered: An Advanced Guide to Organic Search

    eBook

    The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.

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    Mobile-SEO-cheatsheet-250x250

    Mobile SEO Cheat Sheet

    Cheat Sheet

    Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.

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    SEO-Optimisation---Scalability-for-large-websites-250x250

    SEO Optimisation – Scalability for Large Websites

    eBook

    If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.

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    five-pillars-of-mobile-marketing-250x250

    Five Pillars of Mobile Marketing

    eBook

    Mobile marketing is not just the future of search marketing, it's also the present. If you're not optimising your online strategy for mobile devices, then you need to start - and soon.

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    landing page optimisation ebook thumbnail

    A Beginner’s Guide to Landing Page Optimisation

    eBook

    Landing pages should be an important part of your digital strategy; they impact both on the bottom line and on user experience (UX)

    View
    understanding your digital audience eBook image

    Understanding Your Digital Audience

    eBook

    The complexity of today's customer journey means understanding your audience is vital to a successful search marketing strategy

    View
    Competitor Benchmarking for SEO 250x250

    Competitor Benchmarking for SEO

    eBook

    Keeping an eye on your competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further

    View

    Googles URL builder ebook

    Google’s URL Builder

    eBook

    Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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    SBCM blog listing

    The Science Behind Content Marketing

    eBook

    Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

    View
    ebook image

    Why Search Marketing is Marketing

    eBook

    Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.

    View

    A Beginner’s Guide to Google’s Algorithm

    Beginner's Guide

    Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.

    View

    Technical-On-Page-Cheat-Sheet---Top-Level

    Technical On-Page Optimisation Cheat Sheet

    Cheat Sheet

    Upgrade your technical on-page optimisation knowledge and create a better user experience as you rise through the rankings.

    View

    Link Auditing, Removal & Recovery

    eBook

    Overcome Google penalities and Penguin-proof your site

    View
    Build Clean, Build Organic eBook

    Build Clean, Build Organic

    eBook

    Linking strategies for a clean, organic website

    View

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