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Paid Search (PPC)

Imagine if there was a way to ensure your website appeared on the first page of search engine results when people searched for keywords relevant to your business.

You could write an ad and it would only be shown to people who had expressed an interest in the product or service you offer and you would only pay a fee (cost-per-click or CPC) each time someone actually clicks on your ad and sends a visitor to your site.

That’s how paid search works, in a nutshell. PPC (pay-per-click) is the standard payment model.

It’s win-win for you and your potential customers; you drive highly targeted traffic to your website, while they get to see ads that are most relevant to their needs or requirements.

This gives you greater control over your presence on SERPs than a reliance on organic search results alone.

In fact, spend on paid search has overtaken that of traditional SEO techniques in recent years, as device usage fragmentation and Google’s algorithm updates has made organic traction more difficult to achieve (although most businesses find that using a combination of both is the most effective strategy).

Paid search campaigns are quick to implement, easy to track or amend and have the potential to yield immediate results.

Getting to grips with PPC is essential for every business that’s serious about boosting their search visibility. However, managing paid search campaigns can be an enormously complex task and optimising them to the highest level requires a plethora of skills, ranging from copywriting to data analysis.

We hope that these PPC tools will help you to navigate your way to paid search success.


Revolutionise-you-Paid-Search-Performance-250x250

Revolutionise Your Paid Search Performance

eBook

By following these 5 simple steps, you can reinvigorate, reenergise and revolutionise your paid search performance.

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Last minute tips for Black Friday

eBook

Black Friday is undoubtedly big business, with searches for 'Black Friday Deals' approaching 1.5 million a year. Are you prepared?

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Display advertising cheat sheet

Cheat Sheet

The majority of most PPC budgets are going to display ahead of search – meaning you could be ceding ground to competitors without a fight

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Quality-score-ebook-Top-Level-250x250

Beginner’s Guide to Improving Quality Score

eBook

Quality score may only be a facet of your Ad Rank, but it's one which has enormous impact on UX and, therefore, the bottom line.

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SEO-Uncovered-C4-Relationships-ebook

Advanced Guide to Organic Search – Relationships

eBook

Often overlooked in favour of various techniques and hacks, relationships are an undervalued asset to any brand or search marketing professional. Find out why - and how to build them...

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Making a business case for search marketing

Making a Business Case for Search Marketing

eBook

6 common objections and how to respond. Every year we're asked the same things - as budgets are allocated - how can a marketing department justify the necessity of search. Here's how...

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Compelling PPC – How to Create Ads That Convert

eBook

With search marketing becoming increasingly competitive, we look at how to stand out from the crowd and make sure your ads convert.

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five-pillars-of-mobile-marketing-250x250

Five Pillars of Mobile Marketing

eBook

Mobile marketing is not just the future of search marketing, it's also the present. If you're not optimising your online strategy for mobile devices, then you need to start - and soon.

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A Beginner’s Guide to Landing Page Optimisation

eBook

Landing pages are an important part of your digital strategy; they impact both on the bottom line and on user experience (UX)

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understanding your digital audience eBook image

Understanding Your Digital Audience

eBook

The complexity of today's customer journey means understanding your audience is vital to a successful search marketing strategy

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A Beginner's Guide to Ad Rank eBook

Beginner’s Guide to Ad Rank

eBook

Find out how you can improve your AdWords performance and better your Ad Rank, and use best practice to help your ads get the return they deserve.

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Social media advertising eBook

Social Media Advertising – What Are The Options?

eBook

Exploring the paid opportunities to place your content in front of the audience that matters to you on social media

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Why Search Marketing is Marketing

eBook

Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.

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Developing A Paid Search Keyword Strategy

eBook

Keyword research is possibly one of the most vital aspects of paid search, find out all you need to know to get the best results.

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PPC Buyer's Journey Resource

PPC Buyer’s Journey

eBook

Have you ever wondered what constitutes the PPC buyers journey? From awareness to purchase, there are many potential ways a brand can influence that journey to make it lead to a conversion.

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PPC Toolkit

PPC Toolkit

Toolkit

Download our PPC toolkit to help take your knowledge of paid search to the next level

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Paid Search Optimisation ebook

Paid Search Optimisation

eBook

How to boost the performance of your paid search (PPC) campaigns and take your campaigns to the next level

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Simple Guide to Paid Search (PPC) ebook

A Simple Guide to Paid Search (PPC)

eBook

A jargon-busting introduction to how paid search (PPC) can help you to achieve your business goals and how to use it effectively

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