Want to find out if your paid search (PPC) agency is getting the biggest bang for your buck? We’ve put together the fundamental questions your PPC agency should be able to answer with confidence.
One of the major problems with outsourcing any part of a brand’s activity to a third party agency is that you will always (or at least in the vast majority of cases) be looking to find someone who knows more about that aspect of business than you, or anyone working for you.
As a result of this, it can often be difficult to differentiate between genuine experts and those people that simply talk a good game. However, in order to help you make the best choice for your PPC needs, Click Consult has compiled a list of ten ‘must ask’ questions for any present or prospective PPC agency.
With questions relevant at every stage of a pay-per-click campaign, these ten top queries will ensure that not only do you know an agency knows it’s stuff, but also that it has your brand’s best interests at heart. In addition to this – if you need any help understanding the terms, you can download our PPC glossary, or check out our comprehensive selection of paid search resources which will fill in any gaps in your knowledge and offer actionable insights.
We wish you all the best in selection of an agency or in negotiations with your present one, and if you need any further assistance – why not get in touch at firstname.lastname@example.org.