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Exactly how the Google algorithm works is, at this point, unknowable – but what we do know are the elements of SEO on which Google has placed special emphasis. These five resources should help you keep ahead of the updates.

With the June 2021 update now complete, the July 2021 update on the way, the coming rollout of the CWV update and the unknown tens of minor and major updates implemented all the time, the years ahead are looking pretty busy for the Google algorithm.

However, while we can never really know what the next update will bring, we can at least try to prepare by following the various hints offered by tweaks to various documents, from previous updates and even from various technology and social trends.

With that in mind, we’ve put together a group of our cheat sheets which will give an overview of some of the current key concepts.

The ‘Paid Media for B2B Lead Generation’ eBook includes the following sections:

  • Mobile SEO Cheat Sheet – once, the main discussion of mobile was how long it would take the user experience to rival that of desktop, then how long until mobile searches surpassed desktop searches, now we’re in an era where the question should be: ‘how long before desktop is an obsolete concern?’
  • Core Web Vitals Cheat Sheet – the Core Web Vitals update has the potential to be one of the most important Google updates of the last decade. It won’t be felt immediately but, as with the shift to mobile, over a few years. Although that gives us a little time, it doesn’t give us an excuse!
  • How to Write SEO Content – content plays a huge part in your search engine optimisation (SEO) strategy. As well as raising brand awareness, building trust and credibility for your brand, and creating connections with customers, its quality and relevance is a major influencing factor for SEO.
  • User Generated Content Cheat Sheet – user-generated content (UGC) brings together the best of customer experience, branding and viral marketing. People trust people over brands: According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content (UGC) more than they trust traditional advertising…
  • Structured Data Demystified – whether you’re new to structured data or have just reached an impasse and need a little help pushing forward, this cheat sheet should help you get moving.

With resources that touch on speed, device, content and structured data, you should be able to craft your next strategy phase that little more effectively.

Access your resources to see what we believe brands should be paying more attention to – and how you can begin future proofing your search and digital marketing.

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