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As the New Year dawns, here’s some inspiration to make your marketing budgets work harder and capture the attention of those looking to make the most of the January sales

Millions of shoppers will be hunting deals online in the post-Christmas period – one of the busiest of the year. As the decorations come down, the number of online shoppers looking for a bargain goes up.

According to Google, searches for the term ‘sales’ peaks in the week following Christmas:

Source: Google Trends

Meanwhile, average order values post-Christmas are higher than those seen prior to Christmas Day, peaking on 1st January with an average order value (AOV) of £77.60, says Experian Hitwise. Experian also found that the profiles for those shopping online after Christmas differ to those hitting the sales on Black Friday – something to bear in mind when optimising your campaigns:

Source: Experian and IMRG

How can you optimise your marketing strategy for the New Year?

This cheat shows you how you maximise sales with five killer tips, covering:

Meta tags

Meta titles and descriptions allow you to drive better quality traffic to your site by influencing a user’s decision about whether your site is relevant to their search and worth clicking.

Social media

Social media plays a vital role in influencing customers’ buying decisions. It’s also the perfect tool for telling your brand’s story to capture customers’ attention with the aim of growing sales both in-store and online.

Email campaigns

Email marketing is an enduringly effective way to reach out to your audience and drive quality leads to your business. Throughout the build-up to the most notable days in the retail calendar, you can build hype around your campaigns with a targeted email marketing strategy.

Paid search (PPC)

PPC allows you to target specific areas with location-based advertising – particularly useful for an audience who are out and about hitting the sales. Remarketing and promotion extensions are also powerful ways to reach your audience.

Local SEO

It takes time to see improvements in your organic search visibility; successful SEO takes a consistent and structured year-round strategy. However, there are steps you can take to make it quick and easy for customers in your area to find your business online when searching organically.

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