“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create” – David Olgilvy, copywriter & advertising legend
Everybody’s doing content marketing nowadays, but not everybody’s doing it well. You’ve got to balance the creative with the strategic, and innovation with focus.
You need to figure out how to deliver the right content, to the right people, at the right times, for the right reasons.
Creating good content is only a third of the process, sandwiched between two other, equally vital stages:
Research and planning to ensure you make content with purpose, relevancy and solid objectives
Who’s your audience and what are their needs, wants and challenges? What do they want to read about? How can you help them in a meaningful way?
Carefully-targeted content distribution and promotion
Where do your target customers or clients they look to find solutions to their problems? How can you be where your audience is? What’s worked for you in the past and how can you replicate that success? How can you maximise your content’s impact?
If you don’t include these two stages, your sandwich is all filling with no bread to hold it together. You’re going to end up with a bit of a mess.
Luckily, we’ve created an infographic that will help to divert you off the course to content chaos by teaching you what not to do.