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Every major social media platform has a built-in insights tool with rich analytics to gauge trends across engagement, audience, time periods and other metrics. They’re free, invaluable sources of information and in most cases are user friendly – so you don’t need to be a data geek to get meaningful and actionable data. Here’s a guide to getting the most out of them
Social media marketing generates traffic, gives you brand exposure and connects you directly to your customers and potential customers – it allows you to reach a large, targeted audience with your brand’s message, as well as to interact in real-time. However, tracking the results of your social marketing efforts and proving its value can seem tricky.
Each platform has its own analytics tool, which give you insights about your brand’s performance. They give you a snapshot of how your posts are performing in terms of reach and engagement, and tell you about your audience, as well as allowing you to examine trends and demographics in more detail.
Here’s a review of the native analytics functions within four of the top social channels used by marketers: Twitter, Facebook, LinkedIn and YouTube.
This eBook explores how to use native analytics to:
- Get an at-a-glance view of your engagement on a particular channel
- Take a closer look at the metrics to see what’s working and what isn’t
With Twitter’s compact insights, you can quickly identify your top tweets to promote to a wider audience, and engage with your most influential followers.
Facebook’s ‘pages to watch’ allows greatest direct comparison with competitors of your choosing.
LinkedIn allows you to dig into data about updates, visitors and followers.
YouTube’s analytics feature is one of the most detailed and intuitive of all the social media platforms, with a slick navigation.
The attraction of social media is that it allows you to reach a large, targeted audience with your brand’s message, as well as to interact in real-time. But it’s also a goldmine of insights that allows you to refine your approach, steer content strategy and understand your followers and users more closely.
Download this guide to accessing and interpreting the data at your fingertips.