PPC Uncovered - Advanced Guide to Paid Search (PPC)
Analytics and Measurability
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Having a lot of data is useless unless you know what to do with it – for that reason, we’ve compiled an eBook that gives you some of the areas PPC professionals need to focus on retrieving good data and also what to look for when you have it
This, the fourth and final chapter of our PPC Uncovered series follows those dealing with the creation of a paid search strategy, the technology, tools and data, and an overlooked part of a successfully executed PPC campaign – creativity.
While PPC seems to have an ever growing list of tools at its disposal, it is not likely to get any easier to ensure that you reach the right person at the right time. For that reason, it’s vital that we look at, measure and analyse the right data to achieve the best results.
Your ‘Advanced Guide to Paid Search (PPC) Analytics and Measurability’ tells you what to look for, how to look for it and where – with chapters on:
- Linking Google AdWords & Analytics
- Setting up audience lists for remarketing
- Interest category data for display and search
- Attribution
- And much more!
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In 2018, Click Consult reached it’s 15th birthday – and has been learning the ins and outs, update and changes to paid search for the whole time! We’re offering you the benefits of that experience in this and our other paid search eBooks.
Find out what you need to make the most of your paid search through analytics and measurability today!
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