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B2B marketing has changed drastically over the past few years and, in order to succeed, you need to get strategic with your content marketing. Not only has the B2B buyer changed – Millennials now comprise half of all B2B buyers – but so has the B2B buying process

It’s not just B2C consumers who demand personalised, inspiring experiences and high quality content. Your B2B clients are also advertising -savvy, multi-channel and multi-device using individuals who expect optimal relevance and precision targeting from the companies vying for their attention.

91% percent of B2B marketers are doing content marketing. However, the Content Marketing Institute has found there are still issues with strategic planning and bringing in leads – and only 30% of B2B marketers say their organisations are using content marketing to its full potential.

What do you get?

Content Marketing Strategy – the New Rules

Content marketing can drive high quality traffic to your website, increase conversions and keep customers coming back for more: you jsut need to be savvy with distribution (including working with influencers), transparency, and long-term goals.

Content Marketing or SEO? You Don’t Have to Choose!

The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices – the choice between SEO and content marketing need not be one.

Beyond {{FIRST NAME}} – The New Age of Digital Personalisation

There’s a lot of work to do before brands can claim to have implemented a successful personalisation strategy – and that they must always place the consumer first in their efforts despite the temptation to prioritise personalisation with a focus on ROI.

Learn From Your Competitors’ Link Building Success: The Workbook

A strong backlink profile for your website is an essential element of SEO – and often one of the main objectives for a brand’s content marketing strategy. Earning and maintaining it is hard work – and . Knowing how you’re performing in comparison with your competitors keeps you one step ahead.

A Marketer’s Guide to LinkedIn

74% of B2B buyers use LinkedIn to research purchasing decision and 79% of marketers view LinkedIn as an effective source of B2B leads. Make the most of the world’s largest professional network to amplify your personal brand as well as increase the reach and influence of your business on the world’s biggest professional networking platform.

The Science Behind Content Marketing

Think content marketing is a gimmick that’s the preserve of B2C? Clever, well-targeted content can bring boring facts and stats to life. According the Content Marketing Institute, 89% of B2B marketers now regularly use content marketing to lift lead generation and brand awareness.

Six Times Guerrilla Marketing Has Worked for B2B

Guerrilla marketing is about using low-cost, unconventional marketing tactics to create a unique, memorable and shareable impact on an audience, and has been described as a campaign that “interrupts, intercepts, or intrudes on a target audience at a time and place at which they may not expect it”.

It’s easy to forget that B2B buyers are individuals too, who need to be convinced by they should spend money with you (and often make a business case for it).

This boxset shows you how you can strategically use content marketing, influencer outreach and social amplification to differentiate your B2B brand, improve your search engine ranking and make stronger connections.

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