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Google Shopping Campaigns are an absolute must for any retailer operating online. If you’re not using them – or using them well, now’s the time to start
What is a Google Shopping Campaign?
Google’s ‘Shopping Campaigns’ allow you to manage and optimise your Shopping ads in order to promote your products online. Offering a flexible way to organise your Google Merchant Center inventory, Shopping Campaigns offer a relatively simple way to create customised campaigns.
By making all of your product data accessible from your AdWords account, Shopping Campaigns allow you to browse your product inventory, organise it and plan decisions about your ad strategy.
Shopping Campaigns employ product groups to select which products to bid on for your campaign. You can divide your stock in to customised groups (category, product type, brand, condition, item ID, etc.). The products which remain without subdivision will then remain in an ‘Everything else’ product group. You can then set bids per product group depending on your goals.
Your ‘Beginner’s Guide to Google Shopping Campaigns’ eBook features sections on:
- What is Google Shopping Ads?
- Creating your data feed
- Setting up a Shopping Campaign
- Optimising your Campaign
Become an expert in Google’s Shopping Campaigns, then help someone else by sharing.
Click Consult is determined that, whether or not a brand is ready to seek our services, that they should be able to make use of our extensive experience and expertise. With this guide at hand, you will be able to implement Shopping Campaigns that will set you apart from your competition.
Whether your retail brand is brand new, or you’re looking to add a new string to your paid search bow, there has never been a better time to start implementing Google Shopping Campaigns in to your paid search strategy.