The tenth edition of the Benchmark Search and Digital Marketing Magazine looks at how to make the most of our creative endeavours over the course of 2022 – from what has seen success last year, to discussions of creativity as a force and how to adopt a process that works.

Our exceptional search marketing professionals always create content full of advice and insight whenever called upon, and it’s a real privilege to showcase them for our audience. We hope this edition helps you maximise creativity in 2022.

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A 60 page edition, the tenth outing of our Benchmark Search and Digital Marketing Magazine contains expert insight, news and views, covering what you need to deliver the most effective creative campaigns in 2022. Among other things, this issue includes...

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News

The latest and most important news stories from search and digital marketing in Q4 of 2021.

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Targeting

5 key considerations to help you better target your content to your audience.

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Digital PR

Digital PR need not be a mystery as we break down the key aspects of the technique.

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Learning from 2021

2021 was the year of creative campaigns – we look at what we can learn from the year.

We endeavour to produce a regular magazine not only packed with actionable insight, but that's also beautifully designed by our team of expert digital designers. You can check out any of our previous issues below...

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Winter 2021


  • All the most important news from the world of social media marketing from the last quarter

  • 2021 was the year of creative campaigns – we look at what we can learn from the year

  • Digital PR need not be a mystery as we break down the key aspects of the technique

  • 5 key considerations to help you better target your content to your audience

Read more

Spring 2021


  • Straight from Click’s Marketing team we tackle the problem of measuring digital marketing effectiveness

  • Alan Reeves breaks down the latest Google Privacy Sandbox announcement and looks at the key features

  • Federated learning is a hot topic at the moment so why not let John Warner take you to ‘Youniversity’

  • Adam Warriner highlights the best way to get started with Facebook Advertising

Read more

Spring 2020


  • Straight from Click’s Marketing team we look at how brands can achieve digital growth through SEO, PPC and content marketing

  • Andrea Swan explains how to identify technical issues in Google Search Console

  • Chloie Brandrick discusses influencer marketing and explains that size of audience isn’t everything

  • Our data and coding expert John Warner helps you to set up your first Data Studio report to monitor business growth

  • 10 SEO tips to grow your organic reach

Read more

Winter 2019


  • Sarah Macklin tries to make sense of Google’s latest algorithm update – BERT

  • Click Consult CEO, Matt Bullas looks at how brands are targeting millennials to boost their sales

  • Relive the 5th Benchmark Search and Digital Conference with slides, videos and features

  • Radina Ivanova explains some of the things that brands should look out for in 2020

  • Search & Digital Marketing trends to watch out for in 2020

Read more

Autumn 2019


  • Senior Content and Marketing Executive, Chloie Brandrick looks at the current state of play and how savvy content marketing can still drive high quality traffic to your website

  • Dan Sarath discusses how to make your content PR friendly

  • SEO expert and multiple Benchmark conference speaker, Lukasz Zelezny, about the importance of SEO

  • Senior Content Marketing Executive, Scott Rumsey explores some of the tactics brands can use to propel their business through PPC

  • 10 Steps to PR Glory

Read more
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Spring 2019


  • Head of Organic Search, Mark McGonigle tells us how to sow the seeds of SEO and grow your business

  • Hear what four of our experts think will be the biggest trend in 2019

  • Content and Marketing Executive, Scott Rumsey looks at the importance of organising your content calendar

  • Evolve your SEO strategy in 10 easy steps

Read more

Winter 2018


  • Paid Search Executive, Andreea Gheorghe explores expanded text Ad formats

  • Digital Design Executive, Chloe Ridgway gives her three top tips for 2019

  • We take a look at bounce rate and how to keep your audience engaged

  • Find out more about the 10 key factors in search for 2019

Read more

Autumn 2018


  • Our Head of Organic Search, Mark McGonigle looks at the mobile revolution

  • Key Account Manager, Jimmy Fernando discusses the importance of communication

  • Thinking about thinking – John Warner asks can metacognition help us develop better marketing strategies?

  • Find out more about the history of structured data and Schema mark-up

Read more

Summer 2018


  • Our Head of Organic Search, Mark McGonigle looks at how the industry is reacting to Google algorithm updates

  • Senior Organic Search Strategist, Stuart Jones discusses the SEO factors that can have the greatest impact on your organic rankings

  • Chloie Brandrick speaks to Canon Europe’s Senior Technical SEO, Omi Sido about balancing content led SEO and the more technical side of the industry

  • Following Google’s confirmation of Mobile-First indexing we look at the history of mobile search in this handy infographic

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Go Viral Magazine Issue 1

Spring 2018


  • Our Head of Paid Search (PPC), Dave Karellen discusses attribution and the things you should be looking out for over the next 12 months

  • Stephanie and Lucy, two members of our content marketing team discuss the rise of the online influencer and why it is important for brands to build relationships

  • John Warner looks at a host of predictions from across the industry and presents what he feels the major ranking factors will be in 2018

  • The 20 points you should be focusing on for a positive 2018

Read more

Offer a product or service that could be of benefit to our audience of talented search professionals, you might be right to feature in the next version of the magazine – which offers:

  • An opportunity to promote your product or service to a highly targeted audience
  • The chance to produce a piece of thought leadership to feature alongside that of our team
  • A specially designed promotional page dedicated to your product or service
  • Continued brand exposure through ongoing marketing and promotion of the magazine through our channels
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