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As you will know we have produced a large number of eBooks, guides and other resources over the last few years, all with the sole purpose of highlighting the changes that the search marketing industry faces and the strategies you as a  business need to adopt to stay ahead of the curve

Our main focus has often been organic search (SEO) and we have covered in great detail, a number of areas relating to this – most notably in our SEO Uncovered series.

This eBook will bring you right up to date and look at the topics that are popular right now in 2021 and take you ‘beyond the basics’.

Let’s begin…

The ‘Beyond the basics: SEO strategy in 2021’ eBook includes the following sections:

  • Why you need to implement an SEO strategy
  • What to focus on in 2021
  • Understanding Core Web Vitals
  • Semantic SEO
  • Automation
  • Artificial intelligence
  • And more…

While it is clearly of vital importance for consumers to be able to find your website in SERPs, organic search (SEO) is about much more than just rankings.

A high quality organic search (SEO) strategy can improve ROI through additional, highly relevant traffic which is targeted to specific landing pages via keyword targeting to generate conversions.

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