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When we discuss building a strategy for a client in terms of search and digital marketing there are many areas that we look at. We know that by having a highly targeted approach to fulfilling the customers needs whilst making sure the client has a balanced strategy delivers the best results

There are many different areas to building the perfect strategy and over the course of this eBook we’ll look at how you can merge two of the most popular and rewarding elements of search to ensure your business flourishes online. This eBook will clearly explain what content marketing and paid media are and inform you the best way to merge them together to make a truly uniformed strategy.

The ‘Content Marketing and Paid Media’ eBook Includes:

  • What is content marketing?
  • What is paid media?
  • Why is content marketing important?
  • Content marketing strategy
  • Think about keyword strategy
  • Paid media options and messaging
  • and more…

Content marketing is a vital form of communication between your business and potential audience. With competition at an all-time high and the way individuals take in their information so varied, content marketing allows you to connect with as large an audience as possible and over an ever expanding number of formats.

There is a well-known saying that ‘content is king’ and whilst that is true, in that you need to produce and promote your content, a better phrase would be ‘good content is king’.

If as a business you are able to create, publish, distribute and promote materials for your target audience which will in turn lead to new business then this is a strategy you have to explore. The content and assets which you can create cost relatively little to nothing and the return on the effort of creating them can be very lucrative. If you can then make the content engaging and sharable then you are on a path to even greater exposure at a relatively low cost.

You can’t just sit back and wait for sales to flood in. You need to be re-evaluating your approach, tweaking your offering and learning from your customers’ behaviour. This eBook shows you how we do it – and how to replicate our process.

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