There is a false choice often made by marketers between content and SEO – it doesn’t have to happen, and with recent research in to the latest broad core algorithm update seeming to negatively impact insufficiently authoritative, or overly sales focused content, SEO and content need to be more closely connected than ever
While they do require different skills for the best implementation, the purpose of both search engine optimisation (SEO) and content marketing is to improve the ranking of a site in search engine results pages (SERPs) for key terms which are important for the brand. With this fact in mind, it is surprising how often they are treated as completely separate – when, in order for the best results, a brand needs both to be working in unison.
This eBook shows that strategy is not necessarily the enemy of creativity – and that it is possible for SEO research to inform and improve ideation for content, as well as how you can use SEO to help distribute and control authority flow on your site.
By following a set of best practice guidelines and bringing creative flair to the execution of your ideas, you can improve your chances of increasing traffic, conversion and general usefulness and enjoyment of your site by users.
‘Content Marketing or SEO? You Don’t Have to Choose!’ contains sections on:
- Keyword research
- How to keep the robots happy
- Optimising your internal links for authority flow
- And more!
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Search marketing is still a relatively young offshoot of traditional marketing – though one which has grown incredibly quickly – and, as such, there is still a lot of work to be done to discover the best techniques. This is especially true as the industry is almost constantly changing. However, the one thing we can say for certain is that the more holistically we are able to approach our search marketing, the better the results will be.
Click Consult is always looking to help brands raise their game – as a result of that commitment, you can check out our library of resources which deal with the full gamut of search marketing skills, and if one of them helps you then share it and help us to push the search marketing industry forward.