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Those of you that have read the first part of our Data Series, will know the power of metrics and how we are able to use them to inform our future strategies. One of the most important pieces of data you can utilise is the set of results that relate to audience profiling

If you harvest the right information and are able to pinpoint who your audience are, what they are looking for and how they found you in the first place then you are sure to be ahead of the competition.

In truth, your audience, whether you know them already or are yet to discover them is the most important facet of your forward marketing strategy, after all it is these people that are going to enter your sales funnel and will, at some point (hopefully), become a conversion. Another consideration that you have to make is that once you have a customer, how do you retain them and how do you make them a repeat customer?

Your ‘Data Series – Chapter 2 – Audience Profiling‘ eBook answers:

  • Have you got the right audience?
  • Are they properly segmented?
  • Did the content translate?
  • Was it informative?
  • Was it offering value?
  • Was it shareable?
  • What can I change for next time?

Know someone who could use a little help bringing their search strategy up to date? Why not share?

To understand your audience in greater depth and indeed the data that lies in the analytics tools that are available to you, you have to be able to profile your audience. You have to sort through any contacts you have and make sure they are segmented and based on their behaviours across all platforms and touch points.

There are several things to look at when it comes splitting your audience and these will be explored in this chapter of the data series, but perhaps the best place to start is the four main principles of audience profiling.

When it comes to segregating your audience you have to follow the following four steps:

  • How you segment your audience
  • Your message to them
  • How you engage with them
  • Measuring performance

This eBook will look at these steps and tell you how to get the most from your customers through data. So what are you waiting for?

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