According to a study by Comscore, combined search and display campaigns get 22% more conversions than search campaigns alone, if you’re not investing in display, you should start
Click Consult was amongst the first agencies in the UK to offer a paid search service and has watched the rise and fall of various techniques. One thing we can tell you from this experience is that display advertising isn’t going anywhere anytime soon.
With its unique offering of creative opportunity and precision targeting, the attraction of display is difficult to ignore – the opportunity to build brand recognition, reengage consumers and connect with them at the right moment through display represents a sound investment to many brands large and small (see these results from Animal Planet, Volvo and others).
While the origins of display advertising dates back to before AdWords (before Google, even, which may startle younger audience members), the practice has come a long way from the Flash powered irritants that dominated the early web. In an effort to combat the rise of AdBlockers, display ads are becoming better examples of themselves – less intrusive, more creative and, importantly, more profitable.
Your Display Advertising Cheat Sheet includes:
- What is display advertising?
- Why use display advertising?
- 5 tips for display ad success
- Setting up a GDN campaign
- A list of IAB approved image sizes and more…
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Find out all you need to know to get started with display advertising from this cheat sheet. In order to ensure the survival of display advertising, the industry needs to ensure that only the best makes it through – so make sure you’re doing the right thing.