Facebook isn’t just the most popular social media platform – it probably has the most varied offering for a marketer. The ‘Facebook at a Glance Infographic’ gives you everything you need to know in a quick, shareable format
Here’s why Facebook matters:
- With almost 1.5 billion registered users, Facebook has the largest potential audience of any social media platform and has been collecting data on them for over a decade.
- Your competition is almost certainly there already – with 30 million businesses and growing having their own Facebook page to date.
- There are, on average, five new profiles created every second, meaning that not only does the Facebook audience not face the stagnation in growth of some social media platforms, it is not as niche as many of the others and is becoming an established tool for every demographic.
- Efforts to maintain growing profitability (the company reported a net profit of $1.56B in the three months to December 2015), have meant that the ad targeting, placement and campaign management options are good and getting better.
This infographic gives you a snapshot of the most important elements to consider when marketing your business on Facebook, from branding and positioning, to creating effective posts, via building your following and Facebook advertising.