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The world’s biggest social platform has a powerful and free analytics tool: Facebook Insights – and every social media marketer should be using it

Understanding your Facebook page’s metrics gives you the information you need to make sure you’re putting the right content in front of the right audience. No matter what your goals are on Facebook— building brand awareness, communicating with customers, or getting followers to take an action—Facebook’s Insights tool will help you to understand who your most engaged audience is, how and when they’re interacting with your page, and help you to understand what type of content works best.

What can you use Facebook Insights for?

Insights provides detailed metrics about your posts and the engagement they earn, as well as audience analysis, including demographic and location breakdown, to help you better understand your fans, followers and visitors.

  • Learning which posts get the most attention, allowing you to create more of the kinds of content that people will interact with.
  • Adjusting your strategy to encourage people to take the actions you want.
  • Gathering aggregated details on your audience by age, gender and location about who’s looking at your page and when, allowing you to tailor your content to their interests.
  • Informing your choices around marketing campaigns, creative strategy and product development.

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