Just type away and hit enter

There may be no such thing as a free lunch – and your position in the SERP definitely isn’t free, whether you’re using organic or paid search, but what about Google My Business?

Google made a few efforts at the business platform, but it wasn’t until Facebook started to gain real ground with SMEs that Google My Business was born. While the platform may well have been designed to lure businesses away from Facebook, it was launched with and has accumulated several more really useful features for brands of all sizes.

While the GMB rich result appears only for brand searches, the wealth of information you can offer prospective consumers directly on the results page should not be underestimated – if they’re searching for your brand, this is the exact information that could lead them from the consideration to purchase level of your sales funnel.

So, while it represents minimal effort to set up, it does offer a great boost to visibility in branded searches.

Your “Getting Started with Google My Business” eBook includes chapters on:

  • What is Google My Business?
  • Why is Google making a big deal of My Business?
  • Creating your account
  • Functions and uses
  • Future of Google My Business

Know someone running an SME but not taking advantage of GMB? Share on social media!

Google My Business may not represent the finished article in terms of a one stop shop for brands looking to succeed online, but (as previously stated) Google gives away precious little first page real-estate for free, so it would be well worth taking even if its importance level remained the same as at the time of writing.

However, its importance is unlikely to remain static – with local search increasingly important to brands of all sizes (more than 80% if smartphone shoppers have conducted a ‘near me’ search, for example – according to Uberall) and Google’s ongoing campaign to become an answer engine rather than a search engine (with larger numbers of searches answered without the need for a second click) – it is only going to grow in importance.

With that, will come an expanding list of features to tempt your loyalty away from one or another platform – and while you shouldn’t place all of your eggs in the Google basket, you should definitely enjoy the temptations they offer in the meantime.

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