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Google’s Greatest Hits

All the need to know basics about the main, named Google algorithm changes relevant to digital marketing now distilled into one handy infographic for quick reference. Print out and keep it handy, download or bookmark it, it offers everything you need – whether to refresh your memory, or to help out a new starter…

Google has always kept itself busy when it comes to refining the algorithm that organises SERPs (search engine results pages), but the last few years has produced some updates that have almost become celebrities in their own right. While many people will be familiar with superstars Panda and Penguin, however, within the industry there have been a number of famous (or infamous) algorithm updates and add-ons that have served not only to improve SERPs but also to give strong indications as to the future of search marketing.

This infographic gives an overview of what they are, when they are and their possible effects and act as a companion piece to the more in-depth Beginner’s Guide to the Google Algorithm which can also be downloaded for free.

We look to maintain our resources wherever possible, so you can expect to see this infographic grow over time – but until the next major update, the below should give you the perfect overview of the major players.



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If you want to know anything further, or would like to see what click consult can do to ensure that your brand never falls foul of the Google algorithm, simply contact us today – or check out our blog for more actionable insights.

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