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For those who have read our eBooks in the past, or who have visited the blog, you will know that one of the most important messages we try to communicate is that businesses need to have a bespoke search and digital marketing strategy based on their audience, their market, their competitors and their message

One thing that stays the same however, is keyword research. These are the terms that you want your brand or business to show up for based on certain user queries. When somebody searches, you want to make sure that it is your website that delivers the best (most relevant) answer. Why
does this matter? If you’re not on page one of the search engine results pages (SERPs), then you are nowhere.

Brands need to have a clear idea of the purpose of their marketing activity, and whether the focus is to inform or sell.

Of course, the end goal is always to make sales. Whether these sales are easily attributed direct marketing or not, that is a different question. It is for this reason that we always look at promoting an integrated strategy, where all of you activity comes together to show the overall picture of your

Your “Keyword research – Integrated search strategy PPC and SEO” eBook covers:

  • What is keyword research?
  • Developing an SEO keyword strategy
  • What is a PPC keyword strategy
  • One plan, multiple approaches
  • Keywords involving answers

Know someone who wants to get started with SEO and PPC? Let them know about this resource!

If you can perfect both offerings as part of your overall strategy then you will be well on the way to success, but combining them will send you racing up the search engine results pages (SERPs) and ahead of the competition.

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