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When it comes to paid media  one of the most important considerations is to think about the type of customer you are targeting and where you want your ads to be placed

We have written on the topic extensively over the years and it is important to have a basic grasp of the principals of paid search. If you have the basics down, things such as writing and designing your ads, and bid adjustments then you are in a strong position, but what happens when you need to drill down further and only run ads on a local level? Well, fear not, this eBook will give you everything you need to get started.

Your “Local Paid Media Strategy” eBook includes chapters on:

  • What is paid search (PPC)?
  • What is local PPC?
  • Actionable points to boost your performance
  • Additional benefits of Local Service ads
  • And more…

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Understanding both the basics of paid search and the nuances of operating a local strategy is vital. The points in this eBook should enable you to hit your targets. For businesses which operate physical sites or stores then a local strategy will no doubt produce the best results.

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