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Looking to understand how to increase your localised search visibility and drive highly targeted traffic to your website? Our comprehensive Local SEO Cheat Sheet will talk you through the essential components that are required to lay the foundations of a successful local search strategy
Local SEO is a technique which makes it quick and easy for customers in your area to find your business online when searching organically. If your business relies on local customers visiting your bricks-and-mortar premises, you need to incorporate local SEO into your search marketing strategy, as an increasing number of customers are using mobile devices to search for specific, nearby businesses on the go.
What our Local SEO Cheat Sheet covers:
- An overview of local SEO
- What a successful local SEO strategy could mean for your business
- A closer look into local SEO ranking factors
- Google+ local business profile pages
- On-site optimisation
- Content creation
- Semantic markup
- Link building and social media
An added benefit of well executed local SEO practice is the appearance of localised results within conventional organic listings. For generic phrases such as ‘plumbers’ the results given contain a mixture of both national organisations and local businesses. This is therefore a major advantage for local businesses that historically may not have appeared for search terms such as this.
To perform well in local search results, you must adhere to traditional SEO best practice as per any standard campaign; there are steps you can take to ensure your site is optimised for local organic search queries, including: setting up a local business profile on Google+; using specific semantic markup and other on-page techniques; optimising for mobile; and leveraging citations and reviews.