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Making a Business Case for Search Marketing

Making a Business Case for Search Marketing

How to get buy-in for investment

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There are plenty of things that can get in the way of a brand achieving online success – but resources shouldn’t be one of them. In this eBook we present six of the objections we’re told about most often, and the inarguable answers to them

Don’t let anything stand in the way of your search marketing success. No brand can afford to stand still with their digital marketing – the competition certainly won’t be. To that end, it pays to be prepared for any potential hurdle you may face. Successful marketing requires investment, it requires time, but it also needs buy in from the most senior members of the business to ensure that the time and investment is sufficient to achieve the desired results.

While this eBook deals with some of the most common, generic objections to investing time and resources in search marketing, it also offers plenty of information that will assist in crafting your own individual arguments to many other issues you may face in achieving top level buy in.

What is search marketing?

An umbrella term encompassing a number of digital marketing techniques, search marketing includes practices such as search engine optimisation (SEO), pay-per-click marketing (PPC), content marketing and all subcategories of each.

Why brands need search marketing

More and more of our lives are lived online and digital encroaches further on and enters more areas of our lives every year. To this end, a highly visible online presence is no longer desirable – it is essential.

Never be stumped again when trying to make your case for search marketing. Whether you’re facing a lack of (or lack of up-to-date) knowledge of search, or an underestimation of the effort required for success online, this eBook has you covered. Answering all of the following objections and giving you the information to answer a whole lot more:

  1. Can’t you just put loads of keywords in?
  2. Can’t you just buy a few links or spend more to improve performance?
  3. People will find us without it – we’re on the telly/in the paper…
  4. Can’t you just get one of the team to do it for an hour a week?
  5. We’re on page one anyway, we don’t need it
  6. That’s an awful lot of money…

At Click Consult, we know it takes time and expertise to earn the results necessary to succeed online. That’s why we produce resources and blogs on all aspects of search marketing. So whether you need help with PPC, SEO, Content Marketing or any other technique or practice, you’ll find something to help you get where you need to be in our comprehensive resource section or blog.

In the meantime, get studying and find out how you can persuade even the most search skeptic CEO that search marketing is the best way to ensure long-term success for your brand.

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