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While politics and ecology have been delivered little more than bad news of late, there has seemingly been little transference of the doom and gloom to the search and digital marketing sector
Though studies have repeatedly shown that companies which increase marketing spend during economic downturns actually perform better than those that decrease spend, it is often the case that marketing budgets are among the first casualties of a slowdown. However, while things remain in the balance at present – with economist opinions mixed as to the potential of a recession, the search and digital sector is not yet suffering from the short termism that can afflict marketing at such times.
Your ‘Marketing Trends Report (Q4 2018 – Q1 2019)’ whitepaper discusses:
- Marketing & ad spend outlook
- Brexit & budgets
- Investment & growth
- What can brands learn to improve spend?
- With analysis and recommendations throughout
Know someone looking for a little help deciding what to do? Why not share the resource via social media?
We know how difficult it is to know whether to stick or twist at times of uncertainty in politics and economics, that’s why we’ve analysed the top stories and tried to drill down in to the data to offer a piece of research that should help you reach the right choice for your marketing spend.
While we’ve made it clear what we think you should be spending on, this resource is to help you decide whether you should spend at all – because the best decisions are made based on the facts, and the best agency relationships begin with transparency.