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Things move so fast in the world of search marketing, updates are released, algorithms change and there are always new tools and techniques for businesses to embrace if they want to achieve success

In the last decade, the number of smartphone users has risen sharply – a trend which shows little sign of slowing down. The need for users to have information at their fingertips wherever they are and whenever they want, is a must, and as such, there is a real need for brands to embrace mobile search.

Mobile search and SEO is something that we have covered in great depth over the last few years. We’ve told brands and businesses why it is important, and why you must ensure it is a big part of your strategy, but we haven’t really covered the actual ways to prepare and run a mobile audit for your site. This guide will look at this aspect and should give you some pointers to set your brand on a mobile search journey – in essence it is the perfect mobile auditing checklist.

What does the guide cover?

  • Choosing the right mobile platform
  • Making your site crawlable
  • Keyword and content strategy
  • Speeding up your mobile performance
  • Mobile design and Progressive Web Apps
  • CTAs, tracking & more…

Auditing your site in terms of mobile optimisation is a must. If you are serious about a forward thinking search and marketing strategy, then you need to check your current site against all of the points in the guide, implement the changes and you’ll be well on the way to success.

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