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RESOURCES. WHITEPAPERS & EBOOKS.PPC IN 2019: 10 THINGS YOU NEED TO KNOW

Today’s online advertisers have more to prove than ever and, as a paid search marketer, it’s up to you to sharpen your knowledge and skills for PPC success

The core of search marketing services, organic search (SEO) optimisation refers to the methods, markups and technology used to achieve a high position in search engine results pages (SERPs) or to improve rankings across a number of algorithmically driven search engines.

Paid search investment – what will the priorities be in 2019?

– Lorem Ipsum is simply dummy text of the printing and typesetting industry.
– Lorem Ipsum is simply dummy text of the printing and typesetting industry.
– Lorem Ipsum is simply dummy text of the printing and typesetting industry.
– Lorem Ipsum is simply dummy text of the printing and typesetting industry.
– Lorem Ipsum is simply dummy text of the printing and typesetting industry.
– Lorem Ipsum is simply dummy text of the printing and typesetting industry.
– Lorem Ipsum is simply dummy text of the printing and typesetting industry.

As technology becomes smarter, paid search strategy must too

Organisations, like organisms, must adapt or die. The pace of change in the global digital marketplace is of such rapidity, however, that the best search marketing agencies must not only be prepared to change, but prepared for it. The best way to do this is, unfortunately, through painstaking research and constant learning – following a decade and a half of experience, there are few things that can take a person by surprise. That’s a very long time to wait to get good at something, however, so a guide to SEO like this one can be a marketer’s best friend.

What’s in the eBook?

The eBook covers key points about:

  1. CSS and Google Shopping
  2. Bid modifiers
  3. Ad space
  4. Machine learning and automation
  5. Paid social
  6. ‘Outcome-driven media
  7. Data-driven attribution
  8. Personalisation
  9. Keywords
  10. Content advertising

The SEO eBooks that make up this advanced guide to SEO are a culmination not only of Click Consult’s near decade and a half in the search marketing industry, but also more than a year of research, writing, rewriting and structuring to ensure that what Click Consult considers to be the five key pillars of the industry are tackled comprehensively and clearly.

The SEO eBooks that make up this advanced guide to SEO are a culmination not only of Click Consult’s near decade and a half in the search marketing industry, but also more than a year of research, writing, rewriting and structuring to ensure that what Click Consult considers to be the five key pillars of the industry are tackled comprehensively and clearly.

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