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RESOURCES.PAID SOCIAL WORKBOOK

We all know just how big social media is and the role that it plays when it comes to growing businesses online. The effort that you put in with social is multiplied far more than with other channels and it allows you the opportunity to connect and grow your audience faster than other, more technical, aspects of search and digital marketing.

Understanding the benefits of social media to your business and devising and executing the perfect strategy could be the difference between success and failure and can help you stand out in a busy market.

Without question businesses can increase the reach of their paid advertising or give their social media campaigns a boost by adding paid social to their strategy.

Paid social advertising is ideal for increasing your brand visibility and reaching users with your brand’s voice and personality. The best social strategies require you to make a connection with your target audience, and paid social allows you to further that reach to a new untapped user base, or to strengthen the bond with your current audience.

Brands must review their overall business objectives and marketing strategy to determine the best methods to reach and engage with relevant users, whether it is via B2B, B2C or a combination of both.

Using business and industry data such as Facebook Audience Insights, Twitter Insights and Hootsuite, it is possible to match an audience profile with the targeting options available to increase the relevancy, ensuring that paid social budget is maximised to hit KPIs.

This workbook will look at how you can build your paid social strategy and the factors to consider.

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